2007 Jaguar Xk Convertible on 2040-cars

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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

This is how we'd spec a Jaguar F-Pace

The configurator hitting the web is an exciting time in a new model's launch. Even if you don't have the cash to buy that sweet new ride, clicking through the options offers a chance to dream. Since we enjoy these stories so much, the Autoblog team is trying out something a little different for the new Jaguar F-Pace. Rather than describing all the stuff you can find on the page, some of our writers are going to show you how they'd spec out Jag's first crossover. Let us know how you like the new format in Comments, below. CHRIS BRUCE: I had an attractive, fairly affordable F-Pace Prestige ready, until the options list tempted me into an extra $5,000 in features. The final price of $56,255 doesn't seem too bad, though. While the diesel engine is probably quite nice, it's extremely hard not to pick the supercharged V6 with its intoxicating sound and 340 hp. Mine also includes the black trim package ($320), deleting the powertrain badge ($0), Adaptive Dynamics Pack ($1,000), Vision Pack ($2,000), and Head-up Display ($990). The British Racing Green paint ($550) and aluminum interior trim ($300) add a little more to the bottom line but are worth it for the extra style. GREG MIGLIORE: I shamelessly loaded mine up with options, let's just get that out of the way. But the F-Pace offers a lot of cool stuff, and the $400 activity security key is worth it for active lifestyles. I went with the silver paint and black 22s because I'd want my grocery-getter to have some attitude, and I think the pairing makes for a sinister yet tasteful appearance. Naturally, I'd want the 380-hp V6. It's a Jag. I want it to purr. SEYTH MIERSMA: If I'm throwing down on an F-Pace, I've already decided that I'm not going the thrifty route for my new crossover. Still, I don't see any particular advantage to the most-sporting version. The 340-hp gas-powered Jag will do just fine. Middle of the road then: F-Pace Prestige has the Xenons, heated seats, and steering wheel, and navigation that'd I'd add to a lesser model. And it looks hilariously disrespectful in this BRG paint with 20-inch black wheels. Jeremy Korzeniewski: The F-Pace is a Jaguar, and that means it can be both sporty and luxurious at the same time. But that doesn't mean it can't also be efficient. To that end, I chose to eschew the powerful gasoline engine options and instead spec my fictional F-Pace with a diesel.

Jaguar XKSS tipped to be next continuation model

After the Jaguar F-Type Project Seven, Range Rover Sport SVR, and run of six continuation Lightweight E-Types, the Jaguar Land Rover Special Operations (SVO) division is plotting its next historic resurrection, and there's a chance it could be the Jaguar XKSS. That's the word from SVO head John Edwards to Dutch outlet Autovisie, but we need to emphasize the word "could," because the XKSS is one of about four finalists - a "major contender" - among a long list of 65 ideas for the Special Operations to devote itself to. Edwards said that SVO projects need to have some kind of story behind them, a qualification the XKSS doesn't lack. In the 1950s Jaguar raced the D-Type to three Le Mans wins among its list of victories, but retired as a factory team at the end of 1955. When Jaguar decided to turn 25 unused D-Type chassis' into road-going cars, the XKSS was created. The company built the 25, but a fire at the Browns Lane factory destroyed nine of them. It is those nine that will be in the continuation run, should the XKSS get the nod. Jaguar has already sold the six E-Type Lightweight models, each one for more a million pounds ($1.52M US). The XKSS could undoubtedly command even more, with its legendary roots; the 1956 model that Steve McQueen bought for $5,000 (and Jay Leno recently drove) is said to be worth thirty million. We have to think that even if the XKSS isn't chosen right now, it will certainly get the green light at some point. Related Video: Featured Gallery Jaguar XK-SS Gathering at Pebble Beach View 13 Photos News Source: Autovisie via Motor AuthorityImage Credit: Copyright 2015 Drew Phillips / AOL Jaguar Convertible Lightweight Vehicles Racing Vehicles Special and Limited Editions Performance Classics jaguar xkss