2007 Jaguar Xk Convertible 2-door 4.2l on 2040-cars

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Jaguar Land Rover remains bullish on diesels

Despite Volkswagen's recent diesel scandal, Jaguar Land Rover is pushing ahead with ambitious plans to roll out the technology across most of its lineup in the coming years. Jaguar and Land Rover will add diesel engine variants to every model in their lineups, except for the Jaguar F-Type sports car. Land Rover launched the Range Rover and Range Rover Sport with available 3.0-liter turbocharged V6 diesels, and together they have sold more than 330 units so far in September, their first month on sale in the United States. JLA officials say they've seen no fallout from VW's emissions problem and are adamant their diesels meet EPA standards. "That has been our strategy, and it is not changing," Joe Eberhardt, Jaguar Land Rover North America CEO, told the Automotive Press Association on Wednesday in Detroit. "You have to deal with the situations as they arrive. We are confident of diesel." Jaguar will get another diesel next year from its Ingenium engine family, which will initially be sold in the XE sedan and the F-Pace crossover. It's a turbo 2.0-liter four-cylinder unit and makes 180 horsepower and 317 pound-feet of torque. A JLR spokesman said the Ingenium has not yet gone through the EPA certification process, and the diesel-powered models will arrive in the fall. Jaguar also plans to add diesel engines to the flagship XJ and XF sedans. Land Rovers, including the Discovery and Evoque, will also get diesel options, and the company estimates the technology will offer 20- to 30-percent improvements in fuel economy, depending on the vehicle. Eberhardt said it is "too soon to tell" if the diesel market will be weighed down by Volkswagen's situation. The German automaker admitted to cheating on emissions tests to make its diesel-powered cars appear to run cleaner than they actually do in real-world situations. The ensuing outrage forced longtime VW chief executive Martin Winterkorn to step down and prompted a reorganization of the company, which faces legal and regulatory action around the world. Still, Eberhardt maintains JLR is "very confident" in its diesels, which are part of its strategy to grow sales around the world. Land Rover has experienced rapid growth under the ownership of Indian conglomerate, Tata Motors, while Jaguar is set to revitalize its lineup with new entries like the XE and F-Pace to reach a broader market segment.

2018 Jaguar updates include a new 247-hp four for XE, XF, and F-Pace

Jaguar has announced changes and updates to its 2018 XE, XF, and F-Pace models, and the big one is a brand-new Ingenium four-cylinder engine. It replaces an older four-cylinder that was available on the 2017 XE line, and it will be the first gasoline four available on both the bigger XF sedan and the F-Pace crossover. This latest Ingenium engine is a turbocharged 2.0-liter gasoline four-cylinder like the older Jag engine it replaces; this one has its exhaust manifold integrated into the cylinder head, and it uses a twin-scroll turbocharger. It produces 247 horsepower and 269 pound-feet of torque, which are improvements of 7 hp and 18 lb-ft over the XE's old turbocharged four. Plus, peak torque is also available a bit lower than with the previous engine, at 1,200 rpm versus 1,750. It shares its architecture with the Ingenium diesel four-cylinder. The XE also gets some powertrain love at the top of the range, borrowing an engine from its bigger siblings. Jaguar is introducing a new XE S model with the 380-horsepower supercharged 3.0-liter V6. Previously, the most powerful engine available on the XE was the 340-horsepower version of that V6, which will still be available. The XE gets another upgrade in the form of an available 12.3-inch instrument panel display, when optioned with the Jaguar Touch Pro infotainment system that's also available on the other models. The big news for the XF is that its base price drops ever so slightly now that a four-cylinder model has been added. The rear-drive model with the new Ingenium engine starts at $48,770 as opposed to $49,245 for the cheapest 2017 XF, which had a diesel four-cylinder and rear-wheel drive. The downside is that diesel buyers will be paying $50,270 for the 2018 version of the same car. Some other technology upgrades have permeated the lineup as well. These 2018 Jaguars will be available with a forward cross-traffic alert and a system that will show steering angle and distance to objects on screen during slow forward maneuvering. The latter seems mainly useful for tight parking spaces. These features are available with Jaguar's Surround Camera System. Jaguar also introduced a system that will allow users to pay for gas (or diesel) from the car's touch screen using Apple Pay, Android Pay, or PayPal. The system will be introduced first in the UK and later this year in other markets, and it can only be used at Shell gas stations. Related Video:

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).