2006 Jaguar Xk8 Base (a6) Convertible Zf 6-speed Automatic on 2040-cars

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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

2018 Jaguar F-Pace: Heated windshield option may drive you crazy

Our long-term Jaguar F-Pace is stuffed full of options. It's the top-trim S model with the most powerful engine, and we selected five of seven available option packages. The two we didn't pick were the cheapest ones. There were a handful of individual options we selected, as well, and one of them, the heated windshield, is one that you should definitely think twice about before choosing. The reason being that, in this editor's opinion, it's thoroughly irritating. I actually didn't even know our F-Pace had it the first time I signed it out for an evening. At the end of the day, I grabbed the key, walked down to the parking lot and drove it away without a second thought. A couple miles down Woodward Avenue, though, I noticed that my view out wasn't quite as clear as I expected. I figured the windshield was dusty or something, so on went the windshield washer for a few moments. After everything dried off, I had the same issue. I pulled the washer lever again and still nothing. I leaned forward and squinted my eyes, and that's when I spotted the minuscule heater wires across the entire pane of glass. And once I saw the wires, it was almost impossible to unsee them. My unobstructed view out the car suddenly turned into a CRT screen full of scan lines. They never kept me from safely driving the F-Pace (after all, they are extremely small), but I could never completely forget they were there. It's incredibly frustrating and it gets worse at night as the wires combine with oncoming headlights. I'm not the only one who dislikes them either, as Senior Editor John Snyder and Contributing Editor James Riswick voiced their displeasure with the feature. Not everyone in the office feels this way about the heated windshield, though. Associate Editor Reese Counts said that they don't bother him one bit. And in cold weather climates like Michigan, it should be handy for clearing snow, ice and condensation from the windshield. With these differing opinions, then, this is an option that you'll definitely want to experience for yourself before actually choosing it. You might find it unobtrusive or you might find it insufferable. As for me, I don't think I could deal with having those wires in my face all year 'round. I would rather spend 10 percent of the year when we have accumulating snow and ice scraping it off manually so that the other 90 percent of the year I have a crystal clear view of the road.

Jaguar Land Rover creates new Special Operations division for halo vehicles, bespoke commissions

Jaguar Land Rover has announced that a new division of the British manufacturer will be dedicated to "bespoke commissions," as well as heritage products and apparel. Oh, and the new Special Operations division will also be behind JLR's halo cars from now on.
It's that last one that is the most tantalizing, as the last real halo product to see production from Jaguar was the XJ220. The Range Rover, meanwhile, has always had its own kind of halo reputation, although the Land Rover brand itself has never really gotten into the game with a dedicated model.
According to JLR, the new halo models will focus on ultra-high performance and luxury with a limited run of vehicles. The bespoke models, meanwhile, will give the wealthiest customers full sway over how vehicles are outfitted, with unique paints, trims and other accessories. The new SpecOps division will be run by John Edwards.