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Jaguar to sell all-electric cars by 2030, and six electric Land Rovers coming in next five years

Jaguar is making a big transition to become an electric-only car company. The switchover is meant to kickoff in 2025, and by 2030, Jaguar says 100% of its vehicle sales will be of electric models. Land Rover is taking a similar route, but to a lesser extent. The British off-roading brand says that it will introduce six pure electric variants in the next five years, with eyes on 60% of its sales being of electric models by 2030. Its first all-electric model will arrive in 2024, JLR said. An Automotive News report cites CEO Thierry Bollore, saying he expects "almost zero" production of cars with internal combustion engines by 2039, making that the theoretical end date of Land Rover vehicles with ICEs.  JLR, owned by India's Tata Motors, said on Monday the Jaguar brand will lead the way with a fully-electric model range built on a brand-new electric platform. The Land Rover EVs are to be built on a separate electric vehicle architecture to provide for "two clear unique personalities." The Land Rover EVs are said to be finding homes on both the Modular Longitudinal Architecture (MLA) and Electric Modular Architecture (EMA). Both support combustion engine layouts and full EV layouts, but the latter is said to be more biased toward EVs and to exclusively support "advanced electrified ICE." Both brands will be taking advantage of technology from within the Tata Group (JLR's owners) to make this transition happen. There's limited information on the future of certain models for the time being, but Jaguar did say that its previously-planned XJ replacement will no longer have a place in the brand's lineup. That said, Jaguar says the nameplate might stick around, with the assumption it could be used on an all-new future EV. Additionally, Automotive News reports that Jaguar will transition away from SUV-style vehicles, citing Bollore — the theory being that Land Rover takes over and completely fills that space in the future. We'll be wondering about what will become of the F-Pace and E-Pace. Our biggest Jaguar question concerns the F-Type, though. Will we get a fully electric version of the sports car in the future? Jaguar didn't address it, but we certainly hope so. JLR said that as it electrifies its model range, it will keep all three of its British plants open. But Bollore, who took over as chief executive in September, said the carmaker's Castle Bromwich plant in central England would focus on "non-production" activities in the long term.

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar spotted testing hardcore F-Type SVR

Jaguar keeps churning out more and more potent versions of the F-Type. And if these latest spy shots are anything to go by, it's got an even more powerful version in the works. Spotted undergoing testing near the Nurburgring is what appears to be a more hardcore variant of Coventry's shapely sports car. Beneath the usual swirly camouflage we can make out a reshaped front end with a deeper splitter and bigger air vents, along with a giant rear wing affixed to the tail atop an enlarged diffuser and quad exhaust tips. The wheels look like they're mounted to a lowered suspension and pack bigger carbon-ceramic brakes as well. Following the Range Rover Sport SVR, Jaguar is likely to label the new F-Type performance flagship as an SVR as well. Jaguar spokesman Richard Agnew confirmed to Autoblog that the R-S badge that previously adorned the most potent Jags is being phased out. That leaves the SVR badge as the most likely to appear on the back of this beast once it reaches production, although that much has yet to be confirmed: "As we stated when Jaguar Land Rover Special Operations was formed," says Agnew, "it is our intention to create a high-performance Jaguar SVR and we are currently evaluating what product to launch first." Nameplates aside, we're more interested in what this amped-up F-Type is packing underneath. We'll likely be looking at an even further enhanced version of the company's signature 5.0-liter supercharged V8 pumping out a good 600 horsepower, which would eclipse both the 550 hp in the F-Type R and the 575 in the Project 7 speedster – potentially driving all four wheels. We'll just have to sit tight to find out, but in the meantime you can scope out the spy shots in the gallery above for a closer look at what Jaguar's Special Vehicle Operations division has got in the cooker. Related Video: