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Jaguar Land Rover Special Vehicle Operations could build standalone models

Jaguar Land Rover may be set to turn its Special Vehicle Operations division into something much bigger than a mere in-house tuner. Bloomberg spoke to the head of JLR's high-performance, customization outfit, John Edwards, who hinted that his team may move beyond simply modifying F-Types, Range Rovers and the like. "We're certainly looking at that, and we've got the capability to do that," Edwards told AN. "Is there an opportunity for us to do a completely standalone car? Maybe." Such a move into full-scale, standalone models would be a big step, particularly for a division that's still kind of in its infancy. Bloomberg references the success of Mercedes-AMG, but the German division has had the benefit of decades of growth. AMG spent years and years building high-performance versions of all manner of mainstream Mercedes vehicles, before moving onto cars like the SLS AMG and AMG GT, which have no mainstream analog. In other words, AMG had a long time to develop a reputation building high-performance vehicles that people know and recognize before it moved into building vehicles of its own. We aren't entirely convinced that SpecOps wouldn't benefit from taking a similar approach, delivering additional SVR vehicles, like the rumored XE SVR, before striking out on its own. We'd like to know what you think, though. Is it already time for Special Vehicle Operations to build standalone models, or should it learn to walk before it runs by modifying more of Jaguar Land Rover's existing product. Have your say in Comments. Related Video:

Jaguar turns down offers to join V8 Supercars, questions AMG, Volvo participation

Rumors have swirled in recent weeks that Jaguar may be the next manufacturer to join the V8 Supercars racing series, made popular in Australia but now well-known in other parts of the world as well. Sadly, Jag's participation is not to be. In fact, it would be "insane," according to Jaguar Land Rover Asia Pacific Managing Director David Blackhall, for it to accept either of the two offers it has received to bring Jaguar into V8 Supercars.
Not only is Jaguar not interested in entering V8 Supercars, says Blackhall, it also fails to understand the recent entries from AMG and Volvo. "I don't know what it does for AMG to get flogged by a V8 Commodore week after week, but it's their brand, their issue. And the same thing will happen to Volvo to be honest."
Judging by Blackhall's statements to motoring.com.au, after not-so-serious consideration, the automaker decided the monetary commitment it would take to compete for wins would be more than any potential exposure would be worth, despite the fact that Jaguar has a 5.0-liter V8 to go along with what would seem to be a tailor-made rear-wheel-drive chassis. For what it's worth, one offer would have had Jaguar putting its name across an engine made by someone else, an option that was flatly turned down.

Buy a Jaguar E-Type continuation, get a matching wristwatch

From time to time, automakers release special branded watches. Jaguar and Land Rover are no different. The latest from Land Rover isn't particularly remarkable, but one new Jaguar piece is pretty special. Jaguar partnered with British watchmaker Bremont for a line of watches, the most impressive being a 43mm watch that commemorates Jaguar's continuation series of Lightweight E-Types. Like the cars, only six of the watches will be produced, and they will be offered to the owners of those $1.5 million cars. Each watch features a serial number that matches a corresponding car, and the faces have been designed to look like the instruments aboard the E-Types. The same goes for the hands, which look like the gauge needles. The winding crown also has a tire tread pattern that wraps around the sides, with Jaguar's heritage logo on the top. And these timepieces are built with aluminum left over from the continuation E-Types. On the back is the most impressive part, though. Here is where the watch's automatic winding weight is visible. It's shaped like a vintage steering wheel, and the outer rim is made from real wood. The weight keeps the watch and its exclusive Bremont movement wound. If you can't afford this ultra-limited watch, Bremont has a line of other Jaguar watches with many of the same design cues, at prices ranging from less than $5,000 to more than $11,000. The Land Rover watch is a bit disappointing, since it bears little apparent connection to the vehicles. Zenith, the Swiss company that partnered with Land Rover for the piece, claims the design is inspired by the Range Rover. And Land Rover claims a connection in that a British explorer wore the same series watch while completing an expedition with a pair of Range Rovers. There's also the fact that the watch and the SUV are both made of aluminum, but otherwise, the Zenith watch doesn't look particularly automotive. The box sounds pretty cool, though, since it's fashioned from Land Rover wood and upholstery. Related Video: