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Recharge Wrap-up: Jaguar Land Rover talks EVs, Batteries should be modular

A new study out of Germany suggests adopting a modular approach to battery offerings in plug-in hybrid and extended range electric vehicles. Automakers could offer the same car with different battery sizes (and different costs, accordingly) to drivers depending on their driving ranges. This would optimize the total cost of ownership for various drivers better than the current approach. Developing a modular battery design and offering appropriate batteries for different customers "is the key for electric powertrains to meet customer expectations and become cost competitive against conventional technologies," according to the report from the Institute of Vehicle Concepts, German Aerospace Center. Learn more at Green Car Congress. Jaguar and Land Rover are looking to offer more electric driving from their vehicles. Wolfgang Ziebart, head of product development for Jaguar Land Rover, said in an interview that its hybrid system is being tweaked for more electric power and "downsized" combustion. He also said the likely target market for EVs would be second and third vehicles, rather than primary vehicles for urban driving. Within that market, Europeans look for something smaller, while American drivers lean toward larger luxury vehicles for their second car. Ziebart uses the Tesla Model S as an example of American tastes, and compares its size to that of the Jaguar XJ. Read more at Automotive News Europe. Thailand will likely approve a Volkswagen factory as early as next week. A German newspaper suggests that Thailand's Board of Investment is set to greenlight the plant, which is planned for a site near the Port of Bangkok. Thailand is a relatively large and growing auto manufacturing country, which seeks to be a major producer of eco-friendly vehicles. The country's "Eco2" program would provide incentives to Volkswagen if it builds clean cars and meets certain production targets. Read more at Reuters. Formula E has chosen Sky Deutschland for broadcasting rights in the German market. The deal includes television rights, as well as online broadcasting. Sky Deutschland has 3.8 million subscribers in Germany and Austria. Showing the races on Germany's largest pay television provider should help generate interest for the series, particularly the Berlin ePrix - the inaugural season's penultimate race - scheduled for May 30, 2015. Read more at the Formula E website.

Jaguar-Land Rover rules out downsizing into new segments

Jaguar-Land Rover (JLR) will continue expanding its portfolio of models during the 2020s, but the group confirmed it won't chase volume by branching out into smaller segments like its German rivals. The two brands will instead seek partnerships to generate economies of scale. "We should not and will not drive down into segments just to get economies of scale," said Felix Brautigam, Jaguar-Land Rover's chief commercial officer, in an interview with Autocar. He added the second-generation Range Rover Evoque (pictured) released in 2018 is already a relatively small car. It stretches 172 inches from bumper to bumper and 75 inches from side to side, so it's approximately 4 inches longer and 5 inches wider than the eighth-generation Volkswagen Golf. It's about 8 inches taller than the German hatchback, however. While that's small by luxury car standards, Mercedes-Benz and BMW respectively went smaller with their Smart and Mini brands. Audi doesn't have an entry-level sub-brand, but it doesn't need to because it's part of the gigantic Volkswagen Group. Japanese luxury firms like Lexus and Infiniti are also part of bigger companies. Brautigam's comments bury numerous rumors. They confirm Jaguar won't take on the Mercedes-Benz A-Class, the Audi A3, and the BMW 1 Series with a model positioned below the XE, which competes against the C-Class, the A4, and the 3 Series, respectively. They also douse cold water on the born-again Freelander (which ultimately morphed into the LR2 in America), which Land Rover was allegedly developing to slot directly below the aforementioned Evoque. Ironically, JLR might soon have access to platforms capable of underpinning smaller vehicles. Parent company Tata Motors is actively looking for an outside company to link arms with the British brands, according to a separate report. Officials reportedly approached BMW -- which used to own Land Rover, and announced a joint-venture with the group in 2019 -- and Geely, the Chinese giant whose portfolio of brands includes Volvo, Polestar, Lotus, Proton, London Taxi Company, Terrafugia, and half of Smart, plus a sizeable, nearly-10% stake in Mercedes-Benz parent company Daimler. Geely told Bloomberg it hasn't heard from Tata or JLR. BMW and Tata remained silent. While a partnership with someone looks likely considering the significant hurdles faced by JLR, its parent company has categorically ruled out selling the duo it purchased from Ford for $2.3 billion in 2008.

Jaguar crossover to be named F-Pace [w/video]

Remember when the Apple iPad came out, and even reclusive Myanmar tribes were signing up for the Internet just so they could comment, "What kind of @#$%^ name is that?" But now, no one thinks "iPad" is unusual. Well, maybe the name of the new Jaguar crossover, F-Pace, will be like that. Maybe. We're told it was christened after worshipping at the altars of the F-Type and the company tagline, "Grace, Pace and Space" coined by founding father Sir William Lyons. The rest of it shouldn't give pause, though. Called a "performance crossover," the production version of the CX-17 concept will have five seats and be built on the firm's new aluminum-intensive platform. It's promised to have an "advanced suspension system" that incorporates both Jaguar's Instinctive All Wheel Drive and All Surface Progress Control tech, the latter being a low-speed cruise control for handling slippery surfaces, touted on the coming XE R-Sport model. Unfortunately, we've been told the production F-Pace won't actually get a Detroit Auto Show reveal, despite the video leading us to believe that will be the case. However, the CUV is well into development testing and will hit showrooms next year. So get ready. For the F-Pace. There's video above, you can click on the inset image to begin acquainting yourself with that name, and a press release below has a few more particulars. JAGUAR F-PACE: AN ALL-NEW PERFORMANCE CROSSOVER TO JOIN LINE-UP IN 2016 - Jaguar announces F-PACE – the production version of the breakthrough C-X17 concept car - A highly-efficient five-seat performance crossover underpinned by Jaguar's innovative aluminium-intensive architecture and advanced suspension system - All-weather and dynamic driving traction to be aided by the Instinctive All Wheel Drive® system and Jaguar's All Surface Progress Control technology* - The Jaguar F-PACE will deliver an unrivalled blend of style, performance and practicality (MAHWAH, NJ) – January 11, 2015 – Jaguar has today confirmed it will introduce an all-new model to the Jaguar line-up, to go on-sale in 2016, named the Jaguar F-PACE. Ian Callum, Director of Design, Jaguar, commented, "We received such an overwhelmingly positive response to the C-X17 concept car last year that we just had to make it a reality. "The Jaguar F-PACE, inspired by the F-TYPE, represents a perfectly judged balance of style, performance and practicality.