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Could Jaguar become an EV-only brand?

Just yesterday we wrote about the Heisenbergian uncertainty surrounding the future of the Jaguar F-Type. A new report in Autocar prompts us to consider extending that ambiguity to the entire Jaguar brand. The UK magazine reports the automaker's product planners have devised a ten-year plan to switch to a pure EV lineup of cars and crossovers. According to Autocar's sources this is a planning exercise and doesn't have the green light, but it's "fairly advanced" and has adherents inside the company. The first shot fired would be an all-electric XJ replacement. That sedan, a "no-holds-barred luxury car" to challenge the Tesla Model S and Porsche Taycan, would provide emissions-free motoring before the Mercedes-Benz S-Class and BMW 7 Series come with their EV propositions. Around 2023, an EV crossover a touch larger than the full-sized Audi E-tron would replace both the XF and XE sedans. Two years later, a new mid-sized I-Pace would debut as both the F-Pace and E-Pace fade out. And two years after that, around 2027, the J-Pace luxury crossover would sigh its last ICE gasp. And what about the F-Type? The report says "with no replacement for F-Type in the works," an electric sports car "is also a possibility." There's no mention of the XK revival. Right now, Jaguar sells seven models - four sedans and three crossovers. As the Autocar article's written, come 2027 Jaguar would have an electric XJ sedan, a full-sized EV crossover, the I-Pace, and perhaps an electric sports car. That's a brave new world - one we're not sure Jaguar dealers could survive in. Problem is that Jaguar and its dealers are having plenty of problems now. Chinese-market volatility, the cloud around diesels, and Brexit uncertainty have contributed to a sales slump so dire that Jaguar's Castle Bromwich plant is going to a three-day week for the rest of the year. The sales flu has spread to Land Rover, too, the brand's Solihull plant closing for two weeks to realign dealer inventory. Considering all that, and with no easy relief in sight, the product planners are apparently debating whether a new, traditional three-model sedan range is worth the investment. The upside of going all-electric is said to be higher sales, with internal estimates supposing 300,000 units annually. Last year Jaguar sold 178,500 units. The marque could rake in larger profit margins on those sales, too, thanks to premium buyers being ready to shell out big ducats for EVs.

2019 Jaguar XF Sportbrake 30t Prestige First Drive Review | Puts SUV appeal on ice

LA PLAGNE, France — British athletes have a reputation as plucky amateurs, although impressive Olympic performances of late have chipped away at it. Alpine sports remain one area where the more traditional "have a go" hero attitude prevails. Realistically, the only way a British skier is going to break records is with a little help from a fast-moving Jaguar. Thus, British ski stalwart Graham Bell set a speed record of 117 mph, towed behind a XF Sportbrake in an effort to demonstrate the effectiveness of its "Adaptive Surface Response" AWD drivetrain on all surfaces, including ice and snow. To what end? In short, a welcome reminder that an AWD Jaguar station wagon is a classy way to offer snowbelt drivers a practical, all-weather performance car with a twist: It isn't an SUV. The drive up to the ski resort of La Plagne is a chance for the XF Sportbrake to expose the myth you need a high-riding vehicle for life in the mountains. On the freeway from the airport, the Sportbrake amply demonstrates that it is a lovely thing to be in. Sleek, low-slung and effortlessly sexy in that traditional Jaguar fashion, the XF arguably looks better as a wagon than it does a sedan. For 2019, the Sportbrake range has expanded, with the 296 horsepower 30t Ingenium gasoline motor joining the existing 380 horsepower V6 S and providing the option to downsize without sacrificing too much performance. It's a tad gruff, but still packs 295 pound feet of torque to the V6's 332 pound feet while 0-60 in 5.7 seconds is only four-tenths slower. It's perhaps not decisive, but the official highway mileage improves from 25 mpg to 28 mpg. Its starting price of $64,575 saves a fair chunk of cash compared to a $71,215 V6 S, but the Sportbrake is still $10,000 more than an F-Pace with the same engine and equivalent Prestige spec. The 2019 updates also include a standard 10-inch touchscreen-controlled InControl Touch Pro system in the center console and, on our test car, the $945 Technology Package with the configurable 12.3-inch TFT instrument binnacle. For the Sportbrake, the 30t model is available exclusively in Prestige trim, meaning Navigation Pro, associated Pro Services and 4G Wi-Fi Hotspot are standard; Apple CarPlay and Android Auto are available via the $300 Smartphone Pack.

Playmate of the Year Raquel Pomplun gets a Jaguar F-Type

The Jaguar F-Type is slinking its way into vastly divergent corners of the celebrity world. Lana del Rey is its songstress, Englishman-playing-American-terrorist Damien Lewis lead its cinematic debut in Desire, San Francisco quarterback Colin Kaepernick gets the athletic endorsement, and now it's just been driven behind the "Adults Only" doors at the Playboy Mansion: Raquel Pomplun was gifted a year's use of an F-Type for being named 2013 Playmate of the Year.
There's a video below of Pomplun and her F-Type getting 'camera ready,' and a press release below that in case you want to, you know, "read the article."