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Jaguar Land Rover to badge vehicles based on horsepower

Add Jaguar and Land Rover to the list of automakers changing their nomenclature due to the realities of engine downsizing. Spy photos of an unreleased Jaguar F-Type model show a badge reading P380 AWD. The letter P evidently refers to Petrol (British for gasoline), and 380 is the engine's horsepower. According to Auto Express, the entry-level F-Type will be badged P300, indicating the power output of its 2.0-liter turbocharged four-cylinder engine. Land Rover is expected to follow suit with the new badging nomenclature. Diesel models will get a D instead of a P, while electric and hybrid models will get an E badge, along with a number corresponding to total system power. So, expect the I-Pace to sport an E400 badge on its hind end. One question we have, though, is how the disparity between mechanical, metric and imperial horsepower will be dealt with. While such power-specific badges are arguably unnecessary, we expect the trend to proliferate as engines continue to get smaller but turbocharging and electrification keep horsepower climbing. At least JLR's badges are easier to understand than the messy way Audi plans to rename its models or the way BMW completely dismisses actual engine size in its naming convention. Related Video: News Source: Auto ExpressImage Credit: Simon Dawson/Bloomberg via Getty Design/Style Green Jaguar Land Rover Convertible Crossover Hatchback SUV Wagon Luxury Performance Sedan jaguar land rover

US-spec 2017 Jaguar XE sport sedan revealed

The Jaguar XE touched down in certain international markets earlier this year, but now the US gets its first crack at the 2017 model, already updated after just a few months on sale. Our various drives of the entry-level cat have made us purr, and the price/engine combos aren't bad either: $34,900 for the XE 25t and its 2.0-liter turbocharged four-cylinder gas engine with 240 horsepower and 251 pound-feet of torque, $36,400 for the XE 20d and its 2.0-liter diesel four-cylinder with 180 hp and 311 lb-ft, and $41,700 for the XE 35t and its 3.0-liter supercharged V6 with 340 hp and 332 lb-ft. All those prices are before the $995 destination charge. That Ingenium diesel will be the first oil-powered Jaguar on our shores, and will be one of the two models available with the company's torque-on-demand all-wheel drive, along with the 340-hp supercharged V6. Both AWD models are pure rear-wheel drive until power is required up front, at which time it can be shunted forward in 165 milliseconds. All trims get a ZF eight-speed automatic, but the supercharged 35t gets the sturdier 8HP70 transmission, while the rest get the more compact 8HP45 transmission. Cabin options will include an InControl Touch infotainment system with an eight-inch screen or an InControl Touch Pro system with a 10.2-inch screen and Apple Watch connectivity. Standard audio comes from a 380-watt system with 11 speakers, the upgrade runs to 825 watts and adds six more speakers. The sheet of standard and optional driver aids lists All-Surface Progress Control, a low-speed cruise control on top of adaptive cruise control, a laser heads-up display, Traffic Sign Recognition and an adaptive speed limiter that uses traffic sign information. The even newer XE gets here next spring, you can read more about it in the meantime in the press release below. 2017 JAGUAR XE DEBUTS IN LOS ANGELES WITH AWD AND APPLE WATCH CONNECTIVITY - Award-winning Jaguar XE sports sedan to arrive in U.S.

Jaguar Land Rover remains bullish on diesels

Despite Volkswagen's recent diesel scandal, Jaguar Land Rover is pushing ahead with ambitious plans to roll out the technology across most of its lineup in the coming years. Jaguar and Land Rover will add diesel engine variants to every model in their lineups, except for the Jaguar F-Type sports car. Land Rover launched the Range Rover and Range Rover Sport with available 3.0-liter turbocharged V6 diesels, and together they have sold more than 330 units so far in September, their first month on sale in the United States. JLA officials say they've seen no fallout from VW's emissions problem and are adamant their diesels meet EPA standards. "That has been our strategy, and it is not changing," Joe Eberhardt, Jaguar Land Rover North America CEO, told the Automotive Press Association on Wednesday in Detroit. "You have to deal with the situations as they arrive. We are confident of diesel." Jaguar will get another diesel next year from its Ingenium engine family, which will initially be sold in the XE sedan and the F-Pace crossover. It's a turbo 2.0-liter four-cylinder unit and makes 180 horsepower and 317 pound-feet of torque. A JLR spokesman said the Ingenium has not yet gone through the EPA certification process, and the diesel-powered models will arrive in the fall. Jaguar also plans to add diesel engines to the flagship XJ and XF sedans. Land Rovers, including the Discovery and Evoque, will also get diesel options, and the company estimates the technology will offer 20- to 30-percent improvements in fuel economy, depending on the vehicle. Eberhardt said it is "too soon to tell" if the diesel market will be weighed down by Volkswagen's situation. The German automaker admitted to cheating on emissions tests to make its diesel-powered cars appear to run cleaner than they actually do in real-world situations. The ensuing outrage forced longtime VW chief executive Martin Winterkorn to step down and prompted a reorganization of the company, which faces legal and regulatory action around the world. Still, Eberhardt maintains JLR is "very confident" in its diesels, which are part of its strategy to grow sales around the world. Land Rover has experienced rapid growth under the ownership of Indian conglomerate, Tata Motors, while Jaguar is set to revitalize its lineup with new entries like the XE and F-Pace to reach a broader market segment.