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Jaguar design boss admits X-Type was a mistake

History has a way of repeating itself, especially in the auto industry. When Jaguar was owned by Ford, the British brand attempted to field a competitor for the BMW 3 Series, called the X-Type. Based on the bones of a Ford Mondeo, it aped the styling of Jaguar's flagship model, the XJ, while borrowing liberally from the Ford parts bin. That was 2001.
Now, in 2013, Jaguar is planning a new 3 Series challenger based on the platform previewed by the C-X17 Concept, while Ford is attempting to take the latest Mondeo upmarket. The moves have both brands recognizing where, why, and how the X-Type failed. "It didn't look mature or powerful or anything. It was just a car," Jaguar's current head of advanced design, Julian Thomson, told PistonHeads. Basing the X-Type on a front-drive car while giving it styling that was meant for a rear-driver lead to proportions that "were plainly wrong," Thomson told PH. Ford's European head of quality, Gunnar Herrmann, added that the X-Type was "a fake Jaguar, because every piece I touch is Ford."
For what it's worth, the X-Type's successor in the segment will sport rear-drive, with plenty of input from Ian Callum. Thomson described the new model, which would challenge the 3 Series as having, "Big wheels right to the ends of the car, low bonnet, short overhangs, very low cabins." Sounds good to us.

Jaguar Land Rover partners with Nvidia for vehicle electronics and software

DETROIT — Luxury automaker Jaguar Land Rover and Silicon Valley artificial intelligence company Nvidia said Wednesday they will collaborate to develop the computer brains and nervous systems for Jaguars and Land Rovers launching in 2025 and beyond. The companies did not disclose financial terms of their multiyear agreement. The collaboration is a high-profile win for Nvidia Corp's effort to expand its reach in the auto industry, building on its base in gaming, artificial intelligence and high-powered chips and software used in servers. For Jaguar Land Rover Automotive, the partnership with Nvidia gives it a well-funded ally as it tries to catch up with Tesla and other luxury vehicle rivals in a digital technology arms race. "We can now accelerate our in-vehicle software," Francois Dossa, JLR's executive director for strategy, said during a conference call. Working with Nvidia engineers, Jaguar Land Rover plans to develop vehicles that can drive themselves under certain conditions, park autonomously and provide more information and software-powered features to drivers, the companies said. The new Jaguars will be upgradable — as Tesla vehicles are today. The automaker said it will use Nvidia technology to power simulations used to train autonomous vehicles. Jaguar Land Rover has a previous deal with Alphabet Inc's Waymo unit to deploy autonomous driving technology. Dossa said the Waymo collaboration was limited to the Jaguar I-PACE electric SUV. The Nvidia alliance covers all Jaguar and Land Rover models to be launched from 2025. Nvidia technology will act as the brains and the nervous system of Jaguar Land Rover vehicles starting in 2025, said Nvidia's vice president of automotive, Danny Shapiro. Nvidia last month announced deals with several Chinese electric vehicle brands. The company has said it has $8 billion in automotive business booked over the next six years. Shapiro said the company will update the figure during an investor day scheduled for March 22. Jaguar Land Rover, a subsidiary of India's Tata Motors Ltd has been struggling with rising costs and semiconductor shortages. Jaguar Land Rover reported a narrow pretax profit for the quarter ended Dec. 31, but Tata Motors reported a larger quarterly loss than expected. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Jaguar Land Rover Technology Autonomous Vehicles nvidia

Land Rover could build a baby Defender on a platform sourced from BMW

The collaboration between BMW and Jaguar-Land Rover started out small, it was originally limited to motors for electric cars, but it might not stay that way for long. The Tata-owned British sister companies will allegedly rummage through Munich's sizable parts bin to build nearly half a dozen cars scheduled to come out during the 2020s. According to a report by British magazine Autocar, Jaguar has started designing two small cars that will join its growing family of Pace-badged soft-roaders. They'll be new additions to the firm's portfolio, not replacements for existing cars. One will be a regular crossover, while the other will be a swoopier, form-over-function four-door model ostensibly marketed as a coupe. Both will slot at the very bottom of the Jaguar portfolio, below the already pretty small E-Pace, in a growing market segment where the competition is fierce, and profit margins are thinner than an i3's tires. Here's where BMW apparently comes in. Instead of developing a platform from scratch, the two crossovers could ride on the hybrid-ready, front-wheel drive FAAR architecture found under the third-generation 1 Series hatchback and the upcoming 2 Series Gran Coupe. If we believe an earlier report claiming Jaguar and BMW will also share engines, most of the hardware found under the sheet metal will have German genes. All-wheel drive will certainly be available, and it could also come from BMW. The same platform -- and, presumably, the same engines -- would provide the basis for a Land Rover-badged model positioned in the same segment. Autocar learned it will be to the next-generation Defender (pictured) what the Mercedes-Benz GLB is to the G-Class. Some key design cues will carry over, but the two models will share absolutely nothing under the sheet metal. The soft-roader could resurrect the Freelander nameplate when it goes on sale during the 2020s. Looking even further ahead, the front-wheel-drive platform the next Mini Countryman and X1 will utilize could find its way under the replacements for the next Range Rover Evoque and Discovery Sport. These plans could very well change; the Evoque and the Disco Sport barely entered their second generation, so they're not due for a replacement until the second half of the coming decade. While neither company has confirmed or denied the report, the partnership makes sense from a business standpoint.