1999 Jaguar Xk8 Convertible on 2040-cars

Auto blog

Jaguar confirms 575-hp F-Type Project 7 for Goodwood debut

Two days ago, Jaguar announced it had something special in store for the Goodwood Festival of Speed this weekend. Then yesterday images of that special creation, the F-Type Project 7, leaked out. And now, as promised, Coventry has released the full details on the ultimate F-Type to date. And its even better than we expected.
The production version of the concept revealed last year, the F-Type Project 7 celebrates the 60th anniversary of the D-Type by borrowing some of that legendary roadster's design cues, right down to the rear fin and British Racing Green livery with white racing stripes.
Of course the Project 7 is more than just a retro appearance package. The bespoke speedster packs a version of Jaguar's prolific 5.0-liter supercharged V8 with 575 horsepower - 25 more than the F-Type R Coupe - to make it the Leaping Cat marque's most powerful production car to date. Mated to Coventry's familiar eight-speed automatic transmission, that's said to be enough to propel the Project 7 to 60 in 3.8 seconds en route to an electronically limited top speed of 186 miles per hour. Keeping all that power and pace in check and on the road are such features as carbon ceramic brakes, a full complement of carbon-fiber aero components, electronic differential and brake-based torque vectoring system.

Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

Jaguar I-Pace All-electric SUV Concept | Autoblog Minute

Jaguar takes aim at Tesla and the Model X with the all-electric I-Pace.