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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

All-electric Jaguar XJ coming soon on platform shared with 'Road Rover'

We've been posting on the likelihood of electric Jaguars for a while now, especially the XJ leading the charge as a new EV flagship. Rumors at the beginning of 2018 predicted an XJ EV on our doorstep by the end of 2018, the 50th anniversary year of the XJ. By April this year, it was looking like the battery-powered XJ would use the I-Pace platform and make an appearance sometime in 2019. Now, Automotive News Europe reports that during Jaguar Land Rover's Investor's Day presentations, the automaker said it would debut a "large SUV and a large premium sedan" on its Modular Longitudinal Architecture (MLA) suitable for EVs, hybrids and traditional ICE-powered cars. The sedan in question is the next-gen XJ. Nick Rogers, JLR's product engineering boss, said electric MLA vehicles will get 90.2-kWh batteries that return range of up to 400 kilometers (292 miles) on the European cycle. That would effectively be the same size battery as the I-Pace, which rides on its own one-off platform, and the same range; in the U.S., the I-Pace is rated at 234 miles. It's said the XJ's design, produced by former Jaguar design chief Ian Callum and his team, has already been cleared. It swaps the four-door body for a five-door, a la the Audi A7, and introduces a new design language for the car and the carmaker. Car and Driver says the new statement sedan aims to be "a cutting-edge alternative to the BMW 7 Series and Mercedes-Benz S-Class," and Autocar saying it will "remain Jaguar's flagship in preference to a large SUV, such as the rumored J-Pace." The point of introducing the EV first is to establish the car's technology and sporting credentials — hopefully before the Porsche Taycan and Audi E-Tron GT arrive. Eventually, an ICE version of the XJ powered by an Ingenium inline-six should come; that will welcome buyers not ready to make the all-EV switch, a necessary move in keeping with the XJ's competition for global sales with the S-Class and 7 Series. However, leaving room in the design for a conventional drivetrain will force compromises that the all-electric competition doesn't face. Production of the current XJ ends at the Castle Bromwich facility on July 5. The new sedan is slated to be "announced in the near future" and built at JLR's plant in Solihull, which assembles Land Rover products. The same MLA platform will support a road-focused Land Rover as a sibling to the XJ, dubbed the "Road Rover" internally.

Lister teases 675-hp, 200-mph Stealth SUV

In the middle of 2018, Lister unveiled what was then called the LFP, intended to be the world's fastest SUV. The initials stood for Lister F-Pace and the dark green hulking beauty was based on, surprise, the Jaguar F-Pace SVR. Except where the F-Pace SVR used a supercharged 5.0-liter V8 producing 550-horsepower to claim a 176-mile-per-hour top speed, the LFP would wring that engine out to 675 horsepower in order to hit 200 miles per hour. Since that time, Lister's rolled out other models such as the F-Type convertible-based LFT-C 666 and Knobbly roadster continuation cars. At last, the LFP is ready for primetime, and it brings the new name of Lister Stealth with it. According to CEO Lawrence Whittaker, all the firm is waiting on is for the UK's lockdown to end, then the high-rise double-ton party can start. For now, we have a teaser video with a few quick visuals of the dangerously aggressive bodywork and a microphone-melting clip of someone dancing on the throttle. Save for the audio distortion, it looks and sounds superb. The ingredients of the transformation from F-Pace SVR to Stealth remain secret. As Pistonheads pointed out, the 675-hp Lister Thunder, based on the F-Type SVR hardtop, installed a new supercharger pulley, air filter and intercooler, a freer exhaust, and a remapped ECU to unlock 100 more horses. It's reasonable to expect the same template as a starting point for the Stealth. If the crossover can hit its 3.5-second mark from zero to 62-miles per hour, it will beat everything we can think of that isn't a Tesla, and the Stealth will top all comers if it nails the promoted top speed. Whittaker said production stops at 250 units, with orders having already come in. The price starts at "around GBP140,000," equal to about $175,000 greenbacks. Tiff Needell, who raced Lister cars in the 1990s, has been lined up for video presentation work once the proper launch takes place. If we're lucky, Needell will be the one to show and tell us what the Stealth can do, occasionally sideways, with lots of smoke. Related Video: