1998 Jaguar Xk8 Base Convertible 2-door 4.0l on 2040-cars

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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Junkyard Gem: 1977 Jaguar XJ6L

British Leyland began selling the Jaguar XJ in 1968, and production continued through multiple platform generations (and corporate owners) until just a few years ago. The original XJ was facelifted twice, in 1973 and 1979, with sales of the six-cylinder version extending into 1987 (Series 3 cars with V12s were built through 1992). Production numbers were never very high, but these cars proved popular in the United States and I still find them every so often during my junkyard travels. Here's a Series 2 XJ6 saloon that showed up in a Denver-area self-service yard last winter. Jaguar introduced a long-wheelbase version of the XJ saloon for 1972, giving it a four-inch stretch in order to better compete against the planned Rover P8. Since Rover was a fellow British Leyland brand, this was like Buick pouring big resources into crushing a threat from Oldsmobile, to the detriment of the overall company. In any case, the long-wheelbase saloons proved so successful that the short-wheelbase four-doors got the axe a couple of years later (the coupes stayed on the shorter chassis). Jaguar continued to add the "L" badging to the saloons for quite a while after that, presumably because it looked classy. The paint on all the upper body surfaces has been nuked down to the steel by the relentless High Plains sun, so we can assume that this car spent a decade or three sitting parked outside. It may have started out in Arizona, one of the few places with fiercer sunlight than eastern Colorado. Is it possible that it really turned a mere 46,630 miles during its life? With most cars of this vintage, I'd assume that the five-digit odometer has been turned over once or twice. With a Jaguar and its troublesome electrical components made by the Prince of Darkness, however, that's not such a sure bet. To own a car like this, you need to be willing and able to give it the money and work it requires to stay on the road; not many are suited to this responsibility. The interior looks to have been in very nice condition before the car got parked in a field somewhere. The wood interior trim has seen better days. Back in the 1970s, Mercedes-Benz had a big edge over Jaguar with mechanical sophistication and build quality, granted, but Jaguar beat those Stuttgarters hands-down when it came to making a car interior feel like a billionaire's library. The engine is a 4.2-liter XK6 straight-six, rated at 162 horsepower and 225 pound-feet.

2016 Jaguar XJR meets 1988 XJR9-LM at Silverstone

The current Jaguar XJR is not the first Jaguar XJR. Not by a long shot. In fact there's a long and distinguished history of Jaguar production and racing models that have worn those letters over the years. So to highlight its lineage, Jaguar brought the 2016 model together with its nearly 30-year-old racing namesake to Silverstone. And it brought Andy Wallace along for the ride. Wallace won at Le Mans in 1988 driving the XJR9-LM. Designed for the race track and adorned with iconic Silk Cut livery, the XJR9 looks entirely different from the XJR luxury sedan you can buy today. And with a 7.0-liter V12 mounted amidships instead of the modern sedan's 5.0-liter supercharged V8 placed up front, they're mechanically different beasts as well. But it's not the difference in design, powertrain, or performance that Jaguar is highlighting in this video encounter. Instead, Wallace is impressed by the advancement of the lighting technology from the Le Mans racer he drove in the late 1980s to the sedan sold today. To hear him talk about how they used to use the headlights in the nighttime hours of the famously grueling endurance race is harrowing enough all on its own. Hear his story in the video above. NEW JAGUAR XJR MEETS XJR9-LM AT SILVERSTONE WITH LE MANS WINNER ANDY WALLACE AT THE WHEEL - Andy Wallace drives new Jaguar XJR and Le Mans-winning XJ-R9 LM at Silverstone - XJR9-LM – one of one million XJs now built – back on track at night for the first time since it won the 24 Hours of Le Mans in 1988 - Track session presents benefits of new Jaguar XJ LED headlights in day and night driving conditions - Wallace discusses new XJR headlight technology, which offers drivers more confidence, safety and performance at night - New short film captures all the action https://youtu.be/IgMxSkJb058 (Whitley, Coventry - 16 November 2015): Legendary racing driver and 24 Hours of Le Mans winner Andy Wallace relived his 1988 victory by taking to the Silverstone circuit to drive the Jaguar XJR9-LM during day and night back-to-back with the new 550PS, 5.0-litre Supercharged V8 Jaguar XJR. Wallace discusses his experiences in the XJR9-LM and the new XJR in an exciting new film available to view and share at https://youtu.be/IgMxSkJb058 Driving at night on the Silverstone circuit gave Wallace the opportunity to test the new LED headlights on the new XJ, which are a first for Jaguar. "Driving at Le Mans back in 1988, it was so hard to see at night," said Wallace.