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Jaguar-Land Rover rules out downsizing into new segments

Jaguar-Land Rover (JLR) will continue expanding its portfolio of models during the 2020s, but the group confirmed it won't chase volume by branching out into smaller segments like its German rivals. The two brands will instead seek partnerships to generate economies of scale. "We should not and will not drive down into segments just to get economies of scale," said Felix Brautigam, Jaguar-Land Rover's chief commercial officer, in an interview with Autocar. He added the second-generation Range Rover Evoque (pictured) released in 2018 is already a relatively small car. It stretches 172 inches from bumper to bumper and 75 inches from side to side, so it's approximately 4 inches longer and 5 inches wider than the eighth-generation Volkswagen Golf. It's about 8 inches taller than the German hatchback, however. While that's small by luxury car standards, Mercedes-Benz and BMW respectively went smaller with their Smart and Mini brands. Audi doesn't have an entry-level sub-brand, but it doesn't need to because it's part of the gigantic Volkswagen Group. Japanese luxury firms like Lexus and Infiniti are also part of bigger companies. Brautigam's comments bury numerous rumors. They confirm Jaguar won't take on the Mercedes-Benz A-Class, the Audi A3, and the BMW 1 Series with a model positioned below the XE, which competes against the C-Class, the A4, and the 3 Series, respectively. They also douse cold water on the born-again Freelander (which ultimately morphed into the LR2 in America), which Land Rover was allegedly developing to slot directly below the aforementioned Evoque. Ironically, JLR might soon have access to platforms capable of underpinning smaller vehicles. Parent company Tata Motors is actively looking for an outside company to link arms with the British brands, according to a separate report. Officials reportedly approached BMW -- which used to own Land Rover, and announced a joint-venture with the group in 2019 -- and Geely, the Chinese giant whose portfolio of brands includes Volvo, Polestar, Lotus, Proton, London Taxi Company, Terrafugia, and half of Smart, plus a sizeable, nearly-10% stake in Mercedes-Benz parent company Daimler. Geely told Bloomberg it hasn't heard from Tata or JLR. BMW and Tata remained silent. While a partnership with someone looks likely considering the significant hurdles faced by JLR, its parent company has categorically ruled out selling the duo it purchased from Ford for $2.3 billion in 2008.

Jaguar Land Rover to recall 44,000 vehicles over excessive diesel emissions

Jaguar Land Rover is recalling 44,000 vehicles in the U.K. due to some of its vehicles emitting higher CO2 emissions than were officially stated. The recall is said to affect vehicles equipped with JLR's 2.0-liter diesel engine in cars built between 2014 and 2018. Quite a few models are affected, including the Jaguar XE, XF, E-Pace, F-Pace, along with the Land Rover Discovery Sport, Range Rover Evoque, Range Rover Velar and Range Rover Sport. The excessive CO2 emissions were discovered by the British vehicle certification agency, who then reported it to JLR. The company is reportedly working on a fix that will satisfy the agency and bring the cars back in line with their stated CO2 emissions. As of now, JLR is not saying what the fix will entail. A statement from JLR reads: "The modifications will be made free of charge, and every effort will be made to minimize inconvenience to the customer." The U.K. magazine Which? said JLR told them owners might experience minor changes to the "overall vehicle experience." Reading between the lines there, that sounds like there could be some pretty serious tampering with the engine software, but we'll leave the speculation to a minimum for now. CO2 emissions numbers are used in the U.K. to set tax levels for vehicles, which means JLR could have gotten out of some taxation with its artificially low CO2 numbers. At this point we don't know how badly the numbers are off, so it's impossible to know how egregious the mislabeling is. There also isn't any explanation for why the CO2 numbers are off, but this is all information that could be forthcoming. The 44,000 number could rise, too, because the UK vehicle standards agency says that some gasoline models could also be involved. That would open a whole new can of worms for JLR. Some Jaguar vehicles (XE, XF and F-Pace) offer a 2.0-liter diesel option for the U.S., but Land Rover's only diesel it sells here now is the 3.0-liter V6. For the time being there's no recall out on the diesel or gas engines from JLR in the U.S. There's no chatter surrounding emissions cheat devices like those involved with Volkswagen's diesel emissions scandal. Nor does the scale of whatever the problem is come anywhere near the amount of Volkswagen diesels that needed to be recalled or taken off the roads. We'll be keeping tabs on the situation to see if this expands any further than the U.K. Green Recalls Jaguar Land Rover SUV Diesel Vehicles Luxury Sedan

Jaguar says F-Type sales off to flying start

As we noted in our recent first drive, Jaguar's luscious new F-Type roadster is a bit of a tweener in both size and cost, lining up in between rival Porsche's Boxster and 911. That one-for-two-segment strategy is showing early signs of paying off, with Automotive News reporting that half of the car's 2014 production allotment is already sold. We're not talking huge numbers - sports cars in this segment only "have a global annual volume of about 75,000 units and a market share of 0.1 percent," notes Jaguar brand director Adrian Hallmark. Yet the company figures the F-Type will work out to about 15 to 20 percent of its total volume of around 60,000 units.
From where we sit, this is all very encouraging news, but it's way too early to call the F-Type a smash hit. The sports car segment is known for its fickleness and its front-loaded sales curve, so the real measure of success will be how it fares over the next few years after early adopters get their cars. Jaguar will have to work to keep the F-Type fresh with new variants, and we hear it's prepared to do just that. The British luxury marque hasn't confirmed a hardtop coupe variant yet, but patent images and spy shots suggest one is on the way shortly, and it ought to extend the model's appeal greatly. A four-cylinder option and a manual transmission have also been rumored, and presumably Jaguar will eventually launch higher-performance R and R-S variants as it has done with various model lines, including its other sporty two door, the XK grand tourer.