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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

2018 Jaguar F-Pace: Heated windshield option may drive you crazy

Our long-term Jaguar F-Pace is stuffed full of options. It's the top-trim S model with the most powerful engine, and we selected five of seven available option packages. The two we didn't pick were the cheapest ones. There were a handful of individual options we selected, as well, and one of them, the heated windshield, is one that you should definitely think twice about before choosing. The reason being that, in this editor's opinion, it's thoroughly irritating. I actually didn't even know our F-Pace had it the first time I signed it out for an evening. At the end of the day, I grabbed the key, walked down to the parking lot and drove it away without a second thought. A couple miles down Woodward Avenue, though, I noticed that my view out wasn't quite as clear as I expected. I figured the windshield was dusty or something, so on went the windshield washer for a few moments. After everything dried off, I had the same issue. I pulled the washer lever again and still nothing. I leaned forward and squinted my eyes, and that's when I spotted the minuscule heater wires across the entire pane of glass. And once I saw the wires, it was almost impossible to unsee them. My unobstructed view out the car suddenly turned into a CRT screen full of scan lines. They never kept me from safely driving the F-Pace (after all, they are extremely small), but I could never completely forget they were there. It's incredibly frustrating and it gets worse at night as the wires combine with oncoming headlights. I'm not the only one who dislikes them either, as Senior Editor John Snyder and Contributing Editor James Riswick voiced their displeasure with the feature. Not everyone in the office feels this way about the heated windshield, though. Associate Editor Reese Counts said that they don't bother him one bit. And in cold weather climates like Michigan, it should be handy for clearing snow, ice and condensation from the windshield. With these differing opinions, then, this is an option that you'll definitely want to experience for yourself before actually choosing it. You might find it unobtrusive or you might find it insufferable. As for me, I don't think I could deal with having those wires in my face all year 'round. I would rather spend 10 percent of the year when we have accumulating snow and ice scraping it off manually so that the other 90 percent of the year I have a crystal clear view of the road.

Jaguar Land Rover releases a vintage-looking infotainment system for classics

Jaguar and Land Rover have a new option for owners of its older vehicles: a touchscreen infotainment system. Much like the Porsche classic infotainment head unit released a few years ago, this one tries to blend in with its interior surroundings. Five distinct designs of these "Classic Infotainment Systems" are offered in an effort to have an option that fits well with the interior of any particular car offered by Jag or Land Rover over the past few decades. Chrome and black options are available for Jaguars, while brushed aluminum and black are the choices for Land Rovers. The infotainment system has navigation with 2D or 3D maps and Bluetooth audio. Sure, you don't need to stream Spotify in a 1970s Land Rover, but now you can. Jaguar says it'll offer much higher quality sound with a 4 x 45 watt output from the single DIN head unit, but you might need to upgrade those ancient speakers to actually take advantage of it. There's no mention of satellite radio like Porsche's unit offers, unfortunately. It is a radio though, so we get both AM and FM functionality. Jaguar says it's "compatible with negative earth vehicles" (newer vehicles use negative grounding systems) and retails for $1,796 before taxes in the U.S. You can buy and have it professionally fitted at an "authorized" Jaguar or Land Rover dealer if you'd like as well. It's easy to shake your fist at such a device for classic cars, but this head unit tried hard to be an elegant piece — we're still not sure about slotting it into an old E-Type though... Here are U.S. specific model fitments: Jaguar XJ40; XJS; XJ Series 3 Sedan Land Rover Defender 90, 110; Range Rover Classic (93-96); Discovery 1 (94-98); Freelander (97-04) Related Video: Featured Gallery Jaguar Land Rover Classic Infotainment System News Source: Jaguar Jaguar Land Rover Technology Infotainment