1969 Jaguar Xke Coupe 2-door 2 Plus 2, 4.2l on 2040-cars

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Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.

Unlatched Jaguar E-Type hood doesn't prevent blind overtakes at Goodwood

One of the things about Goodwood Revival that really sticks with you is that the classic racing cars are really driven hard there. It's never a slow parade around the track, but instead the vintage Ferraris and Jaguars really battle each other, metal against metal, lap after lap. The result is often scraped and bent sheetmetal, no matter how pricelessly valuable the vintage cars are. This clip, shared on the Goodwood Road & Racing YouTube channel, really shows the attitude that makes Goodwood what it is. Rob Huff, in a fixed-roof E-type, is chasing after Nigel Greensall in an E-type Roadster in the Kinrara Trophy race, and man, he really wants to get past. The problem is that every time the nose of Huff's Jaguar gently taps the rear quarter of the white Jaguar, the car's large hood wants to flip up and obscure the view, making overtaking even harder than it already is. Clearly Greensall doesn't want to let Huff ahead of him all that easily. We can only imagine how much work it takes to keep a classic Jaguar like that pointing in the right direction on a slightly wet track, let alone driving blind on a racecourse due to a massive clamshell hood in the way. At least we get a view of the XK six-cylinder engine. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Jaguar XE spied flying over London

We only have a few hours to wait before Jaguar finally, and fully, unveils its oft-teased XE sedan. But the Internet is no respecter of secrets, as these very last-minute spy shots make clear.
Presumably being airlifted to its spectacular debut location near Earl's Court in London, the BMW 3-Series-fighting XE was captured mid-flight, and completely undisguised.
The images are understandably a bit blurry, but they do confirm that DNA from the current Jag lineup is transitioning nicely to the new small luxury sedan. The XE shows a stance typical of the brand, with a relatively short rear overhang, and big, boldly styled wheels. The bluff front end is reminiscent of if the XF and XJ, and, as we know from earlier teasers, will wear a "growler" logo over a black grille.