1959 Jaguar Xk 150 Fixed Head Coupe Rare Matching Numbers Price Reduced $10k! on 2040-cars

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2014 Jaguar XJR

Jaguar In Its Purest Form
Jaguar has spent a lot of time, money and engineering effort refocusing itself for the modern world. In 2006, the current XK replaced the former XK8 and introduced a new aluminum-intensive chassis architecture to Jaguar's portfolio, and two years later, the XF whipped up a similar overhaul to its classical styling department.
The next major revision came in 2009, with the introduction of the achingly attractive and completely new XJ sedan, and this step struck us as the biggest improvement yet; not only was Jaguar's flagship built atop a cutting-edge platform, it boasted a newfound sense of style that pointed toward the future while still echoing the brand's storied past. This trend has continued most recently with the two-door F-Type that we've already grown quite fond of.

Could Jaguar become an EV-only brand?

Just yesterday we wrote about the Heisenbergian uncertainty surrounding the future of the Jaguar F-Type. A new report in Autocar prompts us to consider extending that ambiguity to the entire Jaguar brand. The UK magazine reports the automaker's product planners have devised a ten-year plan to switch to a pure EV lineup of cars and crossovers. According to Autocar's sources this is a planning exercise and doesn't have the green light, but it's "fairly advanced" and has adherents inside the company. The first shot fired would be an all-electric XJ replacement. That sedan, a "no-holds-barred luxury car" to challenge the Tesla Model S and Porsche Taycan, would provide emissions-free motoring before the Mercedes-Benz S-Class and BMW 7 Series come with their EV propositions. Around 2023, an EV crossover a touch larger than the full-sized Audi E-tron would replace both the XF and XE sedans. Two years later, a new mid-sized I-Pace would debut as both the F-Pace and E-Pace fade out. And two years after that, around 2027, the J-Pace luxury crossover would sigh its last ICE gasp. And what about the F-Type? The report says "with no replacement for F-Type in the works," an electric sports car "is also a possibility." There's no mention of the XK revival. Right now, Jaguar sells seven models - four sedans and three crossovers. As the Autocar article's written, come 2027 Jaguar would have an electric XJ sedan, a full-sized EV crossover, the I-Pace, and perhaps an electric sports car. That's a brave new world - one we're not sure Jaguar dealers could survive in. Problem is that Jaguar and its dealers are having plenty of problems now. Chinese-market volatility, the cloud around diesels, and Brexit uncertainty have contributed to a sales slump so dire that Jaguar's Castle Bromwich plant is going to a three-day week for the rest of the year. The sales flu has spread to Land Rover, too, the brand's Solihull plant closing for two weeks to realign dealer inventory. Considering all that, and with no easy relief in sight, the product planners are apparently debating whether a new, traditional three-model sedan range is worth the investment. The upside of going all-electric is said to be higher sales, with internal estimates supposing 300,000 units annually. Last year Jaguar sold 178,500 units. The marque could rake in larger profit margins on those sales, too, thanks to premium buyers being ready to shell out big ducats for EVs.

Jaguar to expand Jaguar XKR-S GT production run?

According to a report in Autocar, demand for the Jaguar XKR-S GT is such that the English company could nearly double production from 30 to 50 cars. Such inflation can often incense those have already put deposits down, worried that they've both been lied to about the potentially diminished values of their cars, but Jaguar has made the announcement barely a day after the XKR-S GT was revealed and 50 still isn't that many vehicles.
Nothing in the Autocar report indicates the additional examples will not come to America, making the 500-horsepower superfast coupe a treat we can still call all our own. Jaguar didn't add horsepower but instead honed other aspects of the car to produce a GT that can lap the 'Ring nearly as quickly as a Ferrari 458 Italia, and the world should be the beneficiary, the company's brand director saying, "The real beauty of this project has been that it has extended our understanding of the elements involved in making a car go so fast, and that will feed back into all our road car programs." Sounds good to us.