1959 Jaguar Xk 150 Fixed Head Coupe Rare Extraordinary Example Showstopper on 2040-cars

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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

2015 Jaguar F-Type V6 S Coupe

My first, ill-fated job in the auto world was at an exotic car dealer in metro Detroit. The job itself sucked, but the cars, they were exceptional. Amidst a sea of Tiptronic Porsche Boxsters, first-gen Mercedes-Benz SLKs and abused second-generation Range Rovers, there were some real gems.
In particular, I have fond memories of a trio of undrivable Jaguar E-Types. Two Series II coupes as well as a Series III convertible (that featured a mostly broken roof) spent the entirety of my brief tenure at the dealership in the back of the musty service garage. I'd make side trips through there just to see the trio of E-Types, which rarely failed to put a big, ridiculous grin on my face.
Since that time in the summer of 2005, there hasn't been a single Jag that's been capable of eliciting the same goofy smile. Not the XFR-S, with its un-aristocratic wing, nor the XKR-S. At the 2013 Los Angeles Auto Show, though, Jaguar introduced this F-Type Coupe. Sure, the droptop model had been around for a bit, but I thought it was the new coupe that most captured the E-Type's classic aesthetic, with a swooping roofline, those gorgeous rear haunches and a long, powerful hood. I had to drive one.

Jaguar sets a lap record at a near-forgotten French race track

If asked to name any race track in France, most racing and car enthusiasts would probably answer the Circuit de la Sarthe, known for the 24 Hours of Le Mans. Then there's the famous Magny-Cours or Circuit Paul Ricard, but not everyone remembers the Circuit de Charade near Clermont-Ferrand. This challenging track has been called a "twistier and faster" version of the Nurburgring, and in its original five-mile form, it barely had any straights. Formula 1 races were held there in the late 1960s and early 1970s, but safety concerns saw the French Grand Prix moved to Paul Ricard for most of the 1970s and 1980s, alternating with Dijon-Prenois. Later on, the track was essentially halved during modernization work, and it's now largely used for track days. The full length circuit was last used in 1988. This history lesson about a seemingly forgotten French race track is due to one good reason: Jaguar has returned to the venue to set a lap time with a new, all-wheel drive XE. The flying lap of the full five-mile track was the first one in 30 years, and the 4-minute, 9-second lap time set by Belgian racing driver Vincent Radermecker now stands as a record. Due to changes and the fact that the track originally utilized parts of public roads, the lap now included two gateways and a roundabout. Unshockingly, those weren't around in its racing days. The comparisons with the Nurburgring are apt, as Radermecker's comment confirms. "I set the production (sedan) record at the Nurburgring in the XE SV Project 8 last year and this lap was every bit as demanding. The longest straight is barely 600 metres, so I can see why drivers used to call this the French Nurburgring." The Jaguar used for the record lap is an XE 300 Sport, which is powered by Jaguar's 300-horsepower 2.0-liter four-cylinder turbo engine. It hits 60 mph in 5.4 seconds, and the average speed on the Charade lap was 72 mph. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Jaguar XE record lap View 9 Photos Image Credit: Jaguar Jaguar Automotive History jaguar xe