1958 Jaguar Xk150 Dhc on 2040-cars

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The UK votes for Brexit and it will impact automakers

It's the first morning after the United Kingdom voted for what's become known as Brexit – that is, to leave the European Union and its tariff-free internal market. Now begins a two-year process in which the UK will have to negotiate with the rest of the EU trading bloc, which is its largest export market, about many things. One of them may be tariffs, and that could severely impact any automaker that builds cars in the UK. This doesn't just mean companies that you think of as British, like Mini and Jaguar. Both of those automakers are owned by foreign companies, incidentally. Mini and Rolls-Royce are owned by BMW, Jaguar and Land Rover by Tata Motors of India, and Bentley by the VW Group. Many other automakers produce cars in the UK for sale within that country and also export to the EU. Tariffs could damage the profits of each of these companies, and perhaps cause them to shift manufacturing out of the UK, significantly damaging the country's resurgent manufacturing industry. Autonews Europe dug up some interesting numbers on that last point. Nissan, the country's second-largest auto producer, builds 475k or so cars in the UK but the vast majority are sent abroad. Toyota built 190k cars last year in Britain, of which 75 percent went to the EU and just 10 percent were sold in the country. Investors are skittish at the news. The value of the pound sterling has plummeted by 8 percent as of this writing, at one point yesterday reaching levels not seen since 1985. Shares at Tata Motors, which counts Jaguar and Land Rover as bright jewels in its portfolio, were off by nearly 12 percent according to Autonews Europe. So what happens next? No one's terribly sure, although the feeling seems to be that the jilted EU will impost tariffs of up to 10 percent on UK exports. It's likely that the UK will reciprocate, and thus it'll be more expensive to buy a European-made car in the UK. Both situations will likely negatively affect the country, as both production of new cars and sales to UK consumers will both fall. Evercore Automotive Research figures the combined damage will be roughly $9b in lost profits to automakers, and an as-of-yet unquantified impact on auto production jobs. Perhaps the EU's leaders in Brussels will be in a better mood in two years, and the process won't devolve into a trade war. In the immediate wake of the Brexit vote, though, the mood is grim, the EU leadership is angry, and investors are spooked.

Jaguar's ambitious turnaround plan will put a big focus on the American market

Land Rover is on a roll, but it's been awhile since we've heard from sister company Jaguar. The company is concocting yet another turn-around plan, and recently-appointed CEO Adrian Mardell provided several details about what's in it and it means for the American market. Speaking to industry trade journal Automotive News Europe, the chief executive conceded that mistakes have been made. "[Jaguar] was incredibly successful in North America 25 years ago, before we took the compromises and the decisions we made," he explained. He stopped short of providing specific details but pointed out that Jaguar's best days have been "lost within Ford Motor Company data." If you need a crash course in Jaguar history, Ford bought the brand from British-Leyland in 1990 and sold it to India-based Tata in 2008. Mardell, who joined Jaguar Land Rover in 1990 and watched the group embark on a roller-coaster ride, sees big potential for growth on Ford's home turf. "There are 20 million millionaires in the United States alone. So, a lower volume [and a] higher price positioning is absolutely the right position for Jaguar today," he opined. In contrast, Jaguar has largely aimed for mainstream segments in recent years. The publication added that Jaguar's master plan calls for moving upmarket to fight in the same arena as Bentley and Porsche. As of writing, most buyers and journalists consider Jaguar an alternative to brands like Audi, BMW, and Mercedes-Benz, and its current portfolio reflects this positioning: The XF competes in the same segment as the 5 Series, for example, while the F-Pace goes head-to-head against the X5. Moving upmarket is easier said than done, and there's no word yet on precisely how Jaguar will pull it off. We know that it's starting from scratch; it canceled the new XJ months before the big sedan's unveiling. Automotive News Europe learned that one of the models being designed to jump-start the brand is an electric four-door GT that will cost about GBP100,000 (around $128,000) when it goes on sale in 2024. Looking further ahead, the brand will continue to expand by launching two additional electric models. Their design will "split opinion." "What we will not worry about is being loved by everybody, because that is the kiss of death. That is what put Jaguar in the situation it is in today, which is with no equity whatsoever," outspoken JLR chief creative officer Gerry McGovern recently told a group of investors.

Junkyard Gem: 2005 Jaguar X-TYPE 3.0

During the Premier Automotive Group phase of Ford's ownership of Jaguar, it seemed to make sense to create a Jaguar that non-oligarchs could afford. By taking the Ford Mondeo (sold as the Ford Contour/Mercury Mystique on our shores) and adding luxury touches plus Jaguar styling, the X-TYPE came into being and hit American showrooms starting in the 2002 model year. Fast-forward a decade or two and it's no sweat to find entry-level European luxury sedans lined up in your local Ewe Pullet. Here's a decal-enhanced '05 X-TYPE 3.0 AWD I found in a yard near Pikes Peak a couple of months back. This car shows signs of having been loved dearly by its final owner. Since the paint is Topaz Metallic, which is sort of a gold shade, its name became Goldie. Goldie was sweet, it would seem. Perhaps the dripping-blood decal indicates that Goldie's sweetness was alloyed with cruelty. Paw-print, bloody-claw-mark, and Jaguar stickers abound. Goldie has eyes both at the top of the windshield and on the front bumper. Her headlights appear to leak blood. Those who might criticize these customization touches come face-to-face with this message at the windshield's lower edge. How would such a treasured machine end up in a place like this? As we see here, at some point Goldie got hit hard in the right rear, and the crash damage was too severe to be worth fixing. I hope everyone involved was wearing their seat belts. The interior looks to have been pretty nice before junkyard shoppers began prying off trim parts. Someone bought the stick-on hood scoop and the "Leaper" hood ornament. You can't have too many JAGUAR emblems! This is the newest junked Jaguar I've documented; the oldest was a 1969 XJ6. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Sometimes the best part of giving is the thank-you you'll receive.