1954 Jaguar Xk on 2040-cars

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Jaguar appoints Joe Eberhardt as North American President

Jaguar Land Rover North America has appointed a new president, Joachim Eberhardt. The German exec, 50, had previously done stints at Chrysler Group, DaimlerChrysler UK, Mercedes-Benz USA and Daimler-Benz.
Eberhardt joins JLR NA in a good, but challenging time for the company. It's fresh off the launch of the Range Rover Sport and Jaguar F-Type, which have been subject to rave reviews, and its overall sales are up 21 percent over 2012. Still, as Automotive News points out, the two manufacturers face a fight to become the equal of A-list competitors like BMW and Mercedes in the eyes of consumers.
"Joe brings a proven industry track record and valuable global leadership experience in luxury sales, service and marketing. We look forward to Joe leading our North American team in working with our retail networks to further grow the business and better serve our customers," JLR's group sales operations director, Andy Goss, said.

2018 Jaguar XF S Sportbrake Review | Who needs a crossover with a wagon this sexy?

PORTO, Portugal — SUV and truck mania is real — just ask the 63 percent of American buyers who opted for the high-riding vehicles last year. But there has been a recent groundswell of alternative options in the burgeoning wagon segment. Sure, there are lower-end wagons such as the tried-and-true Subaru Outback ($25,895) and the new-kid-on-the-block Volkswagen Golf SportWagen ($21,580). But the 2018 Jaguar XF S Sportbrake competes more closely with the stalwart Mercedes-Benz E400 ($64,045) and the stylish Volvo V90 Cross Country ($52,300). This begs the nagging question: Could wagons become a serious thing in the States? We spent a day bombing through Portuguese backroads to find out how the Sportbrake fares among its niche competitive set. The 2018 Sportbrake is a wagonized version of the second-gen XF sedan that arrived in 2016. While the first-gen model only offered a wagon variant for the European market, the new Sportbrake is a global vehicle that brings a more streamlined, aluminum-intensive architecture to the table and finally gives American wagon lovers the Jag they've been craving. First off, the essential reason we're here: the cargo area. Activate the power tailgate (which uses a one-piece composite tailgate, just like the F-Pace), and the opening reveals a flat surface on all sides with 31.7 cubic feet of storage. Fold the rear seats down, and volume expands to a considerable 69.7 — an increase of 12.6 and 38.4 cubic feet, respectively. For comparison, the Volvo V90 Cross Country offers 19.8/53.9 cubic feet, and the Mercedes-Benz E400 Wagon has 35.0/64.0 cubic feet. Folding the Sportbrake's rear seats down produces a nice, flat expanse for cargo, with no obtrusive humps or bumps on the side. Standard rear air suspension keeps things level when loaded up. Onward to the front seats, where the cabin brings the XF's familiar design with the dashboard rimmed in a curved ribbon of wood veneer — a pleasant touch that offsets the otherwise blase textured aluminum bits on the dash and shifter surround. Of course, there's the love-it-or-leave-it cylindrical shifter that rises from the center console, a confounding bit of design that leaves most PRNDL traditionalists cold. So, too, does the plastic starter button on the dash, one of the few unsatisfying puzzle pieces in the otherwise agreeably finished interior. But fire up the engine, and it's easy to forget these quibbles.

Jaguar may join the FWD, small-car parade

Was it right for Chevrolet to detune the 1975 Corvette's base engine to 165 horsepower? Was Aston Martin wrong to make the Toyota iQ-based Cygnet? Is BMW crazy to be testing the new 1 Series with three-cylinder engines and front-wheel drive? It seems now, just as in the 1970s and 1980s, that emissions regulations and social considerations are driving some automakers to adopt unbefitting practices to maintain acceptance in the eyes of governments and consumers. Jaguar has jumped on the bandwagon, and is considering development of small, frugal, front-wheel-drive cars to help lower Jaguar Land Rover's average vehicle CO2 levels in light of tightening European emissions regulations, Autocar reports.
By 2020, the European Union expects the model range of every manufacturer to average 95 grams per kilometer, which is a new law passed by the European Parliament in April. Manufacturers who make more than 300,000 vehicles per year must meet these targets, and JLR is expected to be producing up to 700,000 vehicles per year by then. CO2 regulations after 2020 will only get stricter, as EU politicians already are talking about lowering CO2 levels to between 68 g/km and 78 g/km. (To put that in perspective, Autocar posits that driving a fully charged electric vehicle in Europe produces about 75 g/km when factoring in the power-generation infrastructure.)
Jaguar has some choices here, but so far they all have drawbacks. It could develop a new, compact chassis architecture for a line of compact vehicles, but the investment required for such a project could be prohibitively expensive. Jaguar has been looking into using the Land Rover Evoque platform for a small SUV, Autocar reports, but Land Rover brand manager John Edwards raises issue with such a plan, saying it may not be financially feasible.