1954 Jaguar 3.4l Xk120 Roadster - Documented Restoration on 2040-cars

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Jaguar's ambitious turnaround plan will put a big focus on the American market

Land Rover is on a roll, but it's been awhile since we've heard from sister company Jaguar. The company is concocting yet another turn-around plan, and recently-appointed CEO Adrian Mardell provided several details about what's in it and it means for the American market. Speaking to industry trade journal Automotive News Europe, the chief executive conceded that mistakes have been made. "[Jaguar] was incredibly successful in North America 25 years ago, before we took the compromises and the decisions we made," he explained. He stopped short of providing specific details but pointed out that Jaguar's best days have been "lost within Ford Motor Company data." If you need a crash course in Jaguar history, Ford bought the brand from British-Leyland in 1990 and sold it to India-based Tata in 2008. Mardell, who joined Jaguar Land Rover in 1990 and watched the group embark on a roller-coaster ride, sees big potential for growth on Ford's home turf. "There are 20 million millionaires in the United States alone. So, a lower volume [and a] higher price positioning is absolutely the right position for Jaguar today," he opined. In contrast, Jaguar has largely aimed for mainstream segments in recent years. The publication added that Jaguar's master plan calls for moving upmarket to fight in the same arena as Bentley and Porsche. As of writing, most buyers and journalists consider Jaguar an alternative to brands like Audi, BMW, and Mercedes-Benz, and its current portfolio reflects this positioning: The XF competes in the same segment as the 5 Series, for example, while the F-Pace goes head-to-head against the X5. Moving upmarket is easier said than done, and there's no word yet on precisely how Jaguar will pull it off. We know that it's starting from scratch; it canceled the new XJ months before the big sedan's unveiling. Automotive News Europe learned that one of the models being designed to jump-start the brand is an electric four-door GT that will cost about GBP100,000 (around $128,000) when it goes on sale in 2024. Looking further ahead, the brand will continue to expand by launching two additional electric models. Their design will "split opinion." "What we will not worry about is being loved by everybody, because that is the kiss of death. That is what put Jaguar in the situation it is in today, which is with no equity whatsoever," outspoken JLR chief creative officer Gerry McGovern recently told a group of investors.

2023 Jaguar F-Pace SVR Edition 1988 begins the brand's reset

At the end of last month, Jaguar hit the 'Delete' button on nearly ten years of Instagram posts, replacing them with three images of the Jaguar XJR-9 endurance racer that won the 1988 24 Hours of Le Mans. We made two conjectures as to what it could mean, the first being, "a limited-edition version of an existing car inspired by the XJR-9 could be around the corner." And here we have none other than a limited-edition version of an existing Jaguar, called the F-Pace SVR Edition 1988. Created by the SV Bespoke division with help from Special Vehicle Operations and the design team, this is the Jaguar's first limited edition F-Pace; the brand will make just 394 of them for global consumption, celebrating the number of laps the XJR-9 completed during its win at La Sarthe. The changes are cosmetic, sadly, which means no 7.0-liter V12 up front. The standard supercharged 5.0-liter serves here, making the standard 550 horsepower and 516 pound-feet of torque. It looks more sinister than ever, though, hidden behind Midnight Amethyst paint and a set of 22-inch Champagne Gold forged alloy wheels. If that weren't enough to announce itself, there are also Sunset Gold Satin accents that contrast with the standard Black Package, such as the Edition 1988 badging on the fenders, leaper badge in back and tailgate script. A silver "SV Bespoke commissioning graphic" informs that each model is "One of 394." Inside, occupants find more Sunset Gold on the steering wheel, shift paddles, instrument panel and ventilated Performance Seats. They're offset by semi-aniline leather everywhere, and carbon fiber trim finishers. Jaguar mentions as well that it's incorporated what3words navigation into the Pivi Pro infotainment system. A combination of three terms identifies three-square-meter blocks (32.3 square feet) around the world, the phrase "echo.twin.papers" providing directions to the Empire State Building, for instance. The F-Pace SVR Edition 1988 starts at $111,150 after the $1,150 destination charge, a $23,400 surcharge over the base F-Pace SVR.  Now we wait to find out about our second surmise for the brand — a return to old-school competition with an endurance racing program. It's unlikely for tens of millions of reasons, but we'd love to see the cat back at that French country house with Acura, Audi, BMW, Cadillac, Lamborghini and Porsche. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

2021 Jaguar XF First Drive Review | The final saloon to wear a Leaper?

The 2021 Jaguar XF has arrived. After a series of pandemic-related delays, Jaguar Land Rover’s latest models have finally started appearing stateside, ready to find their way into the waiting hands of buyers thirsting for options after a year of economic uncertainty. Like just about everything else in the Jaguar lineup, however, the XF was also subjected to a dramatic tidying-up for the 2021 model year that leaves it cheaper, simpler and, sadly, quite a bit less exciting. While JaguarÂ’s crossovers get new powertrain options as part of a simultaneous future-proofing effort, the big upgrade for the 2021 XF is an overhauled cabin. Just about every visible component in the XFÂ’s interior is new for 2021. The 11.4-inch Pivi Pro infotainment system gets a swanky new magnesium frame to go with its complete software overhaul. The new system plays nicely with Android Auto and Apple CarPlay and is capable of over-the-air updates. Jaguar has also added a number of standard features including proximity entry, wireless phone charging, active noise cancellation, a surround-view camera system and a 12-speaker Meridian sound system, all for $45,145.00 – about 10 grand cheaper than a base Audi A6, Volvo S90, Mercedes E-Class or BMW 5 Series. ThereÂ’s bad with the good, however. In case you missed it, the XF is now JaguarÂ’s only sedan, and the downsides donÂ’t end there for four-door fans. Jaguar not only got rid of its other sedans, it also pared down the XF to just a handful of variants. Wagon? Nope. Bigger engines? Nuh-uh. In 2020, Jaguar offered 10 different versions of the XF; this year, that number is three: P250 S RWD, P250 SE RWD and P300 R-Dynamic SE AWD. Helpfully, Jaguar names its models for their engine output figures (in PS, not HP, mind you). The P250 variants make 246 American horsepower and 269 pound-feet of torque and are offered exclusively with rear-wheel drive; the P300 R-Dynamic SE picks up another 50 horses and 27 lb-ft, along with an extra pair of driven wheels. Both utilize an eight-speed ZF automatic; both get the same size front and rear brakes. And thatÂ’s it. No six- or eight-cylinder variants. If you want more fun, look into an F-Pace. Welcome to 2021. If you were hoping for a redeeming description of a slimmed-down, lightweight XFÂ’s sporty driving dynamics right about now, sorry, youÂ’re not getting that either.