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Jaguar F-Type to pace Bloodhound SSC as rapid response vehicle

The Bloodhound SSC is out to beat the world land speed record, but it can't do it all on its own. The team is going to need a motorcade of support vehicles, like this specially equipped Jaguar F-Type. Outfitted by JLR Special Vehicle Operations with radio equipment and a unique livery, the Bloodhound SSC rapid response vehicle is based on the latest F-Type R AWD coupe. It'll serve a similar role that a pace or safety car does for a race, and be called into service in case of a high-speed emergency. The Bloodhound SSC itself will likewise be equipped with the same 5.0-liter supercharged V8, its 542 horses powering the jet-car's hydraulic system and oxidizer pump. The special F-Type will mark its debut at the Coventry MotoFest later this month (appearing again at Goodwood next month) alongside a '56 Long-Nose D-Type, the one-of-a-kind '66 XJ13, a '76 Broadspeed XJ12 Coupe, and the XJR-9 that won Le Mans in 1988. JAGUAR TO DEBUT BLOODHOUND F-TYPE RAPID RESPONSE VEHICLE AT COVENTRY MOTOFEST - World debut of Jaguar F-TYPE R AWD Bloodhound SSC Rapid Response Vehicle (RRV) at Coventry MotoFest (30/31 May) - Jaguar's 5.0-litre supercharged V8 550 PS sports car will support Bloodhound SSC World Land Speed Record attempt - Jaguar will be at the heart of Bloodhound SSC providing its 5.0-litre 550PS supercharged V8 engine to provide hydraulic services to the car and drive the rocket's oxidiser pump - Jaguar also previewing Goodwood Festival of Speed activity at MotoFest with a host of iconic heritage cars (Whitley, Coventry – 20 May 2015). Jaguar will unveil the F-TYPE R AWD Bloodhound SSC RRV at Coventry MotoFest – one of the cars that will support the Bloodhound world land speed record attempt. The Bloodhound F-TYPE R is the latest project of Jaguar Land Rover's Special Vehicle Operations and is wrapped in a bespoke livery created by Jaguar Design incorporating the Bloodhound SSC colours. This year's MotorFest promises to be bigger than ever with a range of attractions and gigs. The organisers close off the Coventry ring road to public traffic in order to host a number of motorsport activities and the Bloodhound F-TYPE will be taking part in laps on Saturday May 30 and Sunday May 31. Jaguar will also be previewing its activities at the 2015 Goodwood Festival of Speed – the theme of which this year is 'Flat Out and Fearless: Racing on the Edge' - by bringing along some of the most iconic cars from its rich heritage.

Jaguar Land Rover's InMotion takes a stab at carsharing

Jaguar Land Rover's new InMotion mobility business aims to capitalize on the growing carsharing boom and develop other forms of alternative transportation. The first pilot programs kick off in the coming months in North America, Europe, and Asia. JLR owns InMotion, but the company acts independently from the automaker. "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector. It allows us to react quickly to new tech and ever-changing customer demands," Adrian Hallmark, JLR's Group Strategy Director, said in a statement. The 30-person firm intends to develop its own answers to upcoming transport problems and also invest in entrepreneurs to develop those solutions. InMotion isn't yet providing many details about what projects the firm expects to tackle, but the Website mentions carsharing and on-demand delivery services. Establishing InMotion shows that JLR doesn't want to fall behind the current trends in the auto industry. Practically every major automaker is currently pursuing future transportation ideas. For example, Ford recently took a very similar approach when it spun off Smart Mobility into a separate startup. BMW also rebranded its DriveNow carsharing service into ReachNow to also add a future ridesharing service. Related Video: JAGUAR LAND ROVER LAUNCHES NEW TECHNOLOGY START-UP InMotion launched to create innovative solutions, helping customers to overcome travel and transport issues Independent business with the agility and independence to react quickly in mobility sector InMotion will create apps and on-demand services Whitley, 11th April 2016: Jaguar Land Rover has launched InMotion, a new technology business that builds apps and on-demand services to overcome modern travel and transport challenges. Next month InMotion will begin real-world testing of a number of different services such as car sharing and car ownership solutions, across North America, Europe and Asia in the coming months. Adrian Hallmark, Group Strategy Director, Jaguar Land Rover said:"With the development of new apps and on-demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally." "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector.

Jaguar puts Mourinho on ice

There is principal among the persecuted to embrace insults and turn them around. That's how the gay community turned "queer" from a pejorative term into a badge of pride. Now Jaguar has done the same with "footballer's car." While this has been generally seen as the UK equivalent of a "rapper's car," generally a big four-wheel-drive such as a Range Rover, blinged up so as to make it unusable off-road, Jaguar has taken the curious step of deliberately putting a footballer in the new F-Pace. Before you can even buy a Jaguar F-Pace, the company has taken ex-Chelsea and Real Madrid manager Jose Mourinho to Northern Sweden to drive a prototype on ice. And there is not an ounce of bling about the event. It was run on 60 km (37 miles) of frozen lake at Jaguar Land Rover's extreme testing facility in Arjeplog, Sweden, which is 40 miles from the Arctic Circle. And it's not just JLR engineers who get to do this. Jaguar sells the "Jaguar Ice Drive Experience," while Porsche has something similar and if you really want to go for it there is a company that does it in Porsches, Maseratis, and the wonderful Alfa 4C. But those are not footballers' cars. Jag quotes Mourinho as saying, "The experience was magnificent. For people in my world, I think a few days in a place like this is magnificent." However even if you read it in a Spanish accent it still sounds like it was written by a PR man. Ditto the quote "I am always learning. Even in football, which is an area that obviously I feel that I'm an expert, I'm never perfect and I always learn." What Jaguar gets out of the association is some quotes about Mourinho's plans – he's going to stay in the UK – which means the major UK papers might pick it up. They probably will and then ignore all the cool ice driving stuff. What we get as car nuts is some awesome footage of the car power-sliding with rooster tails of snow. It's a good looking car; I've seen some testing on the roads around Jaguar's home of Coventry and did a double take. It's a little Macan-like but better looking. I've driven the F-Type with both the 375-HP V6 used in the Mourinho F-Pace piece and the 550-hp supercharged V8, and the V6 is plenty. Until you drive the V8, which blows your mind way. Indeed I have the letter on my desk pleading guilty to the fixed penalty (62 in a 50) that I picked up in the F-Type. What you can't tell from the video is how good the V6 sounds. How it does a nice little wake-the-neighbours blip when you switch it on.