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Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

Driving the Lotus Emira and Nissan Sakura | Autoblog Podcast #805

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Electric, John Beltz Snyder and Associate Editor Byron Hurd. This week we've got a handful of cars to review, like the Lotus Emira, Jaguar F-Type, Honda Accord Hybrid, Mini Cooper SE and Nissan Sakura. There's a new Autoblog T-shirt available through a collaboration with Blipshift (read more here, and buy yours here). Could there be a new, midsize Ram pickup set for U.S. production? Nissan is considering an affordable, electrified small pickup for America. The VW ID.7 Tourer electric wagon has been revealed, and we consider whether it should come here, too. John talks about the energy of the exhibition halls at the 2023 Japan Mobility Show, and our hosts talk highlights from SEMA 2023. Finally, we open some listener mail to help choose a fun convertible rental for a trip to Phoenix in this week's "Spend My Money" segment. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #805 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2023 Lotus Emira First Edition 2024 Jaguar F-Type R75 Convertible 2023 Honda Accord Hybrid 2024 Mini Cooper SE 2024 Nissan Sakura Blipshift's 'Automn 2023' sale is here and it includes a brand new Autoblog T-shirt Stellantis-UAW agreement brings new (Ram?) midsize truck to Illinois Nissan exploring electrified and affordable small pickup for U.S. market Volkswagen ID.7 Tourer previewed as the brand's first electric wagon — should it come to the U.S.? 2023 Japan Mobility Show: the feel from the show floor SEMA 2023 recap Spend My Money: Renting a fun convertible through Turo Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: Green Podcasts SEMA Show Tokyo Motor Show Honda Jaguar Lotus MINI Nissan Convertible Coupe Hatchback Economy Cars Electric Hybrid Lightweight Vehicles Luxury Performance Sedan

Jaguar fully reveals the $71,445 XF S Sportbrake

Jaguar has finally revealed the 2018 XF Sportbrake without any sort of camouflage or subterfuge. It does look pretty much the way we expected, though; an XF with a longer, but still low and sleek roof. That's a good thing in our book. That nice, long roof also allows for an impressive 31.7 cubic feet of cargo space behind the rear seats, which we should point out is just a bit more than the far less attractive BMW 6 Series Gran Turismo revealed yesterday. The Jaguar XF Sportbrake also comes with plenty of performance since it's only available with all-wheel drive and the supercharged 3.0-liter V6 that produces 380 horsepower and 332 pound-feet of torque. Jaguar claims this powertrain will get the wagon to 60 mph in 5.3 seconds. Jaguar also includes self-leveling rear suspension on the Sportbrake. Inside, you'll find the same interior as the XF sedan, with one key difference: a vast, fixed sunroof. Though it's a bit disappointing that it doesn't open, the unbroken view of the outside is beautiful. But if you don't like the view, you can close a sun blind over it, and you don't have to touch a button. You simply wave your hand past a sensor and it will open or close. Though novel, we can see many incidents of accidentally opening or closing it while reaching for, say, the overhead map lights. The Jaguar activity key wristband is also available, along with large screens for instruments and infotainment. The sun blind gesture controls, activity key, and additional screens seem to be options though, as they aren't included on the base S model that starts at $71,445. That's nearly a $3,600 upcharge over the sedan. However, you do get a gorgeous car with more space. It's also barely more expensive than that aforementioned BMW. If you do want those fancy tech options, you can option them in, or have them added as part of the First Edition Sportbrake, which starts at $73,095. Related Video: