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Jaguar says F-Type sales off to flying start

As we noted in our recent first drive, Jaguar's luscious new F-Type roadster is a bit of a tweener in both size and cost, lining up in between rival Porsche's Boxster and 911. That one-for-two-segment strategy is showing early signs of paying off, with Automotive News reporting that half of the car's 2014 production allotment is already sold. We're not talking huge numbers - sports cars in this segment only "have a global annual volume of about 75,000 units and a market share of 0.1 percent," notes Jaguar brand director Adrian Hallmark. Yet the company figures the F-Type will work out to about 15 to 20 percent of its total volume of around 60,000 units.
From where we sit, this is all very encouraging news, but it's way too early to call the F-Type a smash hit. The sports car segment is known for its fickleness and its front-loaded sales curve, so the real measure of success will be how it fares over the next few years after early adopters get their cars. Jaguar will have to work to keep the F-Type fresh with new variants, and we hear it's prepared to do just that. The British luxury marque hasn't confirmed a hardtop coupe variant yet, but patent images and spy shots suggest one is on the way shortly, and it ought to extend the model's appeal greatly. A four-cylinder option and a manual transmission have also been rumored, and presumably Jaguar will eventually launch higher-performance R and R-S variants as it has done with various model lines, including its other sporty two door, the XK grand tourer.

Jaguar XE SVR to challenge M3, C63 with supercharged V8 power

Jaguar has a healthy powertrain range lined up for its new XE, including an array of four-cylinder engines and a supercharged 3.0-liter six that will, for now, serve as the range-topping offering in the XE S. But Car and Driver claims to have it on good authority that an even more powerful eight-cylinder version is in the works, as well. According to C/D, the XE's engine bay has been designed to accommodate the company's ubiquitous 5.0-liter V8 engine, which in the larger XF is offered in several states of tune, including the XF Supercharged with 470 horsepower, the XFR with 510 hp and the flagship XFR-S with 550 hp. Just which version (or versions) would be offered in the XE remains to be seen, but even in its lowest-spec supercharged form, the 470-hp version would already be enough to challenge the 425-hp BMW M3 and the base 469-hp version of the new Mercedes-AMG C63. If Jaguar wants to take on the C63 S, however, it will need to shoehorn in one of the more powerful versions. In the end, Coventry's new Special Vehicle Operations division may opt to offer two versions, like it does with the XFR and XFR-S. Expect the top version, however much muscle it packs, to wear the British automaker's new SVR badge. It just may take a few years before it does so.

Jaguar working on windows that open when you touch them

Jaguar is working on side windows that will whir up and down not with a push of a button, but with a touch of the glass itself. According to Jaguar Design Director Ian Callum, "For instance, if you want to pull the windows down, you touch a certain area of the glass and you can actually just drop them down." Callum would go on to caution, "These things are all a work in progress at the moment," before pausing and saying, "That's coming." When we asked when we might see such technology deployed in a production car, Callum, who spoke with Autoblog at the Detroit Auto Show on Monday, said, "I don't know when, but we certainly know how to do it." Callum was less forthcoming about how the technology functions, saying, "Oh, I can't tell you (laughs)... it's proximity, mainly." It's not clear whether traditional physical switches mounted on the doors would still be required with such a system. The designer then went on to discuss Jaguar's innovation in proximity-based switchgear – the automaker has already been using the technology for its interior overhead lighting controls and glovebox release. When we asked about any safety concerns that touch-control windows might generate, Callum said, "I think if it's a very specific area, there's absolutely no ambiguity about what you're trying to do – it's fine." Callum knows a thing or two about the need for absolute specificity in this area – when Jaguar introduced its XF sedan with proximity switchgear, it found passengers were accidentally opening their gloveboxes with their knees, which prompted a quick redesign. "It's a whole new genre of disciplines that we have to think about – what is safe," he said. Design/Style Jaguar Technology Luxury 2015 Detroit Auto Show