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UK electric motor maker YASA expands production 50-fold for EVs

LONDON — British electric motor manufacturer YASA said on Thursday it was increasing its production capacity from 2,000 to 100,000 units with a new factory to tap into growing demand from carmakers for greener technologies. Automakers are racing to build greener vehicles and improve charge times in a bid to meet rising customer demand and air quality targets but Britain lacks sufficient manufacturing capacity, an area the government is building up. Last year, the government picked a site in central England to house a new automotive battery development facility, which will develop the processes required to manufacture the latest battery advancements. On Thursday, YASA, based near the English city of Oxford, said it had raised another 15 million pounds ($21 million) as part of its expansion. "Our customers are looking to adopt innovative new technologies such as YASA's axial-flux electric motors and controllers in order to meet the needs of the rapidly expanding hybrid and pure electric automotive market," said Chief Executive Chris Harris. The firm exports 80 percent of production and has worked with companies including Britain's two biggest carmakers Jaguar Land Rover and Nissan as well as Aston Martin. JLR will decide this year whether to build electric cars in its home market, previously citing factors such as pilot testing and support from science and government as pre-requisites. Reporting by Costas PitasRelated Video:

This Jaguar XK120 costs $20,000, but there's a catch

You read that correctly. This Jaguar XK120 costs $20,000. Sounds like a steal, right? There's a catch. It's 1:5 scale. But if you're looking for perhaps the most bespoke riff on a Power Wheels ever, this could be your new toy. Offered by gift-specialist Hammacher Schlemmer, this diminutive Jag is faithful to the original with its swoopy appearance fronted by a narrow, vertical grille. There's a bit of a power drop, as this XK comes with a 110-cc four-stroke engine that can top out at 38 miles per hour. The 1949 model came with a 3,442-cc six-cylinder that made as much as 180 hp from the factory. This toy car has an aluminum hull, steel box chassis, wishbone suspension, and gas shocks, according to the listing. It rolls on 10-inch aluminum wheels and has hydraulic brakes with Brembo, yes Brembo, discs. The inside has padded leather and a wood-rimmed steering wheel. The car shown is silver – but Hammacher Schlemmer notes that it's available in British Racing Green – or any color you like. Obviously you're not hurting for cash if you have 20 grand to drop on a toy, but it is economical compared to real-life 1949 XK120. The car collecting and insurance gurus at Hagerty say an original is worth $475,000 in concours condition. Hagerty notes this Jag is significant for its design that channels the prewar BMW 328. The starting price was $3,940 in the United States when it was new. Related Video:

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.