* Xkr Coupe * Black Pack (wheels Not Pictured) * Performance Suspension & Seats on 2040-cars

Auto blog

The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Ex-Jaguar design boss Ian Callum starts his own design firm

A month ago, Ian Callum stepped down from his position as Jaguar's director of design. In a 20-year career with the English sports car maker, Callum's pen has traced the lines of everything from the original XK, the XJ, the F-Type, I-Pace, and more. Before that, he made use of employ at Aston Martin by contributing to the original DB7, the DB9, the previous Vantage, and the first Vanquish. After a career in service to OEMs that's been brilliant enough to earn him a CBE, for Commander of the Most Excellent Order of the British Empire, Callum has stepped up to take the reins at his eponymous design firm, called "Callum." Established with four fellow ex-Jaguar executives, Callum will design and engineer bespoke and limited-edition creations in the worlds of art, audio, automotive, fashion, lifestyle, and motorsports. The other trio of founding members are program director David Fairborn, engineering director Adam Donfrancesco, and commercial director Tom Bird. Fairbarn was the head of bespoke and special commissions at Jaguar Land Rover, where he helped bring the Lightweight E-Type to life. Donfrancesco left his role as engineering manager for JLR 's bespoke and special commissions; before that, he developed road and race cars like the Aston Martin GT8 and GT12. Bird, after stints at PWC and Barclays, had been commercial manager at JLR, where he shepherded the C-X75 concept into the James Bond movie Spectre. Callum said of the venture, "I wanted to get back to the essence of creativity; the challenge of producing something wonderful and personal. To design the alternative has always been my mantra, but always the beautiful alternative and something to enjoy." The man's still contracted to Jaguar as a brand ambassador, but at 64 years old, he feels "I've got maybe 15 years of design aptitude left, and I want to make the most of it." With 18 employees and based in a 20,000-square-foot facility in Warwick, the firm is ready right now with the engineering and manufacturing machinery to create products in-house. Even with the company's wide remit, we expect to see Callum take a stand in the automotive space. He admitted that he'd "like to take some of the cars I've designed and maybe redo them a little bit," but the team will always consider the entire vehicle, looking to upgrade dynamics and handling, too. We're told the first project will be announced soon.

This or That: Mercedes S-Class 350SD vs. 2003 Jaguar XJR [w/poll]

Budget. It's a wretched word, whether you're going out to eat, shipping for a new outfit or, more relevant to today's discussion, buying a car. Massive marketing machines have convinced us, as a population, to buy the best you can afford, repercussions be damned – If you've saved up some money, spend it! All of it, on whatever it is that currently sits atop your personal Amazon wishlist, be it a Timex that takes a lickin' and keeps on tickin', a $17,000 Gold Apple Watch or a $60,000 Rolex Cosmograph Daytona. But what if the best you can afford is... say, $12,815? For that price, you can buy a brand-new 2015 Nissan Versa (including destination), assuming you're happy with zero options and a manual transmission. For that price, you'll get standard air conditioning, a CD player and... well, a warranty. Pretty sensible choice, Captain Frugal. But also ridiculously uninspired. And so that brings us to today's edition of This or That, in which two Autoblog editors pick differing sides of an argument and duke it out to see which one of us can convince you, dear reader, is better. Or at least less wrong. You be the judge. As a refresher, I'm two-and-two on these challenges, having lost the first and second editions before storming back in rounds three and four. Today, as alluded to above, we decided to throw our collective brainpower (oh lord, what have we done?) at what may be the single most difficult question currently confounding the best minds our planet has to offer: What is the best used used luxury car you can buy for the price of a 2015 Nissan Versa? Shall we meet our contenders? Allow me to introduce you to the most perfect luxury car money can buy (assuming the amount of money you're holding is equal to the amount of the cheapest new car currently sold in America, the Nissan Versa). My pick is the 1991 Mercedes-Benz S-Class. Not just any S-Class, but the legendary W126, which was produced between 1979 and 1992. And not just any W126, either, but one powered by a 3.5-liter turbodiesel engine. And with that, I send the argument to my esteemed colleague, Associate Editor Chris Bruce. Bruce: Jeremy, we had over $12,000 to budget for this challenge, and the best you can manage is a 24-year-old diesel Mercedes? I love oil-burners as much as any other auto writer with their mountains of torque and huge cruising range, but you're making this too easy on me. Also, you're really choosing a brown, diesel, German luxury sedan?