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Jaguar wants to become the British electric company

Jaguar has been telegraphing its electric future for years, and this week we're beginning to see it come to fruition. The company's Formula E race team officially launched September 8 with sponsorship, livery, and an interesting name for its racecar, the I-Type 1. It marks Jaguar's return to factory-supported racing and serves as a model for the company's future strategy. "The Formula E championship will enable us to engineer and test our advanced technologies under extreme performance conditions," Nick Rogers, executive director of product engineering at Jaguar Land Rover, said in a statement. "We will apply this vital knowledge as part of our real-world development." Formula E competition starts October 9 as the all-electric racing series begins its third season. Panasonic signed on as the title sponsor of the team. Formula E is a natural move for Jag and allows the British company to remain true to its racing heritage while still looking toward. The company claims seven Le Mans titles, which is the fourth-most in history, even though it hasn't won one since 1990. That's a great lineage, but Jaguar knows it's getting dusty. Launching a Formula E effort allows it to compete in a form of motorsports that should prove relevant to road-car technology. Jag is drawing on Williams Advanced Engineering (you might have heard of its F1 team) for the electric powertrain. Williams also helped with the development of Jaguar's C-X75 plug-in concept car. Meanwhile, we also captured an F-Pace crossover silently testing this week in the Alps. Though it looks like a normal F-Pace, spy shooters report it was producing no engine noise, leading (or perhaps leaping) to the conclusion it's the rumored electric SUV Jaguar is working on. Likely, this prototype has a diesel engine as a range extender. View 11 Photos Though the camouflaged F-Pace is great fodder for speculation, Jag's electric efforts are not a secret. Jaguar and Land Rover showed off three electric-vehicle demonstrators last year and the company is exploring everything from mild hybrids to full electric powertrains. JLR has filed paperwork to secure trademarks for I-Pace and E-Pace. "JLR is definitely rushing headfirst into electrification," said Ed Kim, vice president of industry analysis for research firm AutoPacific.

Petrolicious profiles one of the final Jaguar E-Types

There's no question that David Paddison has got a very lovely 1974 Jaguar E-Type convertible. The rubber bumpers of this late E-Type may distract ever so slightly from the purity of the lines, but that doesn't mean we're still not completely jealous of the latest Petrolicious subject car.
As usual, the team of vintage car videographers has done a fine job capturing a small moment of gear-headness with this latest installment - The Last of the Breed. We do wonder why we don't get to hear a little bit more of that famed Jaguar V12 rumble, however. There's just a whiff of engine and exhaust sound in the middle of the video, while the rest of the piece sounds like it was scored by Amy Grant's rhythm guitarist. See for yourself, below.

2016 Jaguar F-Type debuts available manual transmission, AWD

If you're like us, you fell in the deepest, darkest sort of love with Jaguar's F-Type the moment its voluptuous form first surfaced. The car's full-bodied engine specs only furthered our ardor, and the droptop Jag sealed the deal before we even turned a wheel - all it took was hearing its engine bark to life.
And yet, even after driving the original convertible and the subsequent coupe, we've never quite shaken the notion that Jaguar erred a bit too heavily on the Grand Touring side of the equation for a proper sports car. That's partially because even the base model comes with a boatload of weight-adding luxury features. But perhaps more importantly, it's because the F-Type has only been available with an automatic transmission. Admittedly, the gearbox in question is a damned good paddle-shifted eight-speed ZF unit, but it's always chafed a bit that Jaguar wasn't committed to offering purists a manual - even if such a model would never be a high-volume proposition.
Apparently we weren't the only ones bothered by three-pedal omission. According to Russ Varney, F-Type Vehicle Program Director,