Supercharged Jaguar Xjs Convertible With Oem Parts In Blue on 2040-cars

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Jaguar names its 3 Series-fighter XE, packs it with Ingenium engines

Jaguar is committed to emerging from the fringes of the luxury car market and into the mainstream. Just take a look at where it was a couple of decades ago and where it is now: In the 1980s, it had essentially two product lines, the XJ sedan and XJ-S coupe/convertible), and now it's got the XK coupe and convertible, the XJ sedan, the XF sedan and wagon and the F-Type coupe and roadster. But it's not about to stop there.
Coventry knows that if it's going to take on the German and Japanese heavyweights, it's going to need a compact sports sedan, and it's not about to repeat the mistake that was the X-Type. To that end, it's long been rumored to be developing a rival to the likes of the BMW 3 Series and Mercedes-Benz C-Class - it just hasn't given us much to go on. But that changes right here and now.
At the Geneva Motor Show, Jaguar has confirmed the imminent arrival of its new sports sedan, and along with the teaser image above, has given us some juicy details. For one, it'll be called the XE - fitting nicely alongside its big brothers the XF and XJ in Jaguar's growing sedan lineup. For another, it'll hit markets overseas in 2015 and arrive here in the United States in 2016.

1955 Jaguar D-Type that won Le Mans sets $21.78 million record price at auction

There's simply no denying that the Jaguar D-Type is one of the most noteworthy race cars ever devised. Jaguar pioneered the use of the monocoque chassis design, and D-Types won the 24 Hours of Le Mans in 1955, 1956, and 1957. And with its bodywork pulled taught over the wheels, engine, and passenger compartment, not to mention the massive fin behind the driver's headrest, the D-Type also one of the most stunning. The car you see above, Jaguar D-Type chassis number XKD 501, won the 24 Hours of Le Mans in 1956, narrowly defeating a team from Aston Martin. Along the way, this D-Type completed 2,507.19 miles at an average speed of 104.47 miles per hour, and a maximum speed of 156.868 mph on the Mulsanne Straight. It was entered by the non-factory team Ecurie Ecosse, and therefore painted in the team's traditional Scottish blue with a white cross. That kind of provenance, coupled with its pristine original race-winning condition, makes XKD 501 extremely valuable. In fact, it just sold at RM Sotheby's Monterey auction for $21.78 million (a $19.8 million bid plus auction fees), making it the most expensive British automobile ever sold at auction. Take a gander at our high-res image gallery above to soak up all its low-slung goodness. Related Video:

Jaguar Land Rover is going to call itself 'JLR' and spin off brands

Embracing the current popular philosophy that less is more, the executives at Jaguar Land Rover plan to officially rename their company “JLR” and to create a new “house of brands” that will emphasize name equity and refocus its vehicle offerings. In simple terms, the British-based, India-owned company will split into four separate brands: Range Rover, Discovery, Defender and Jaguar. While this shift may appear to be essentially a function of marketing and dealership bookkeeping, the over-arching reason is to give some of the brands more visibility. Details of the plan, which would reconfigure showrooms in Britain into discrete brand footprints, were discussed this week at a presentation by JLR CEO Adrian Mardell. “The reality is Range Rover is a brand and so is Defender,’” said creative officer Gerry McGovern. “Customers say they own a Range Rover. In luxury, you need absolute clarity. Land Rover Range Rover SV Autobiography doesnÂ’t give it. We love Land Rover, but there isn't as much equity as Range Rover, and Defender is increasing massively.”  Underlying the effort is plans to reinvent Jaguar as an electric-only luxury brand, Mardell said that this was “unfinished business” for him since he joined Jaguar 32 years ago. “The Jaguar of 32 years ago is where weÂ’re going back to and the right place for us to be." He further acknowledged that JLR had been “quiet” recently in the face of semiconductor chip shortages, but allowed that that situation was easing at his company.