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Jaguar-Land Rover rules out downsizing into new segments

Jaguar-Land Rover (JLR) will continue expanding its portfolio of models during the 2020s, but the group confirmed it won't chase volume by branching out into smaller segments like its German rivals. The two brands will instead seek partnerships to generate economies of scale. "We should not and will not drive down into segments just to get economies of scale," said Felix Brautigam, Jaguar-Land Rover's chief commercial officer, in an interview with Autocar. He added the second-generation Range Rover Evoque (pictured) released in 2018 is already a relatively small car. It stretches 172 inches from bumper to bumper and 75 inches from side to side, so it's approximately 4 inches longer and 5 inches wider than the eighth-generation Volkswagen Golf. It's about 8 inches taller than the German hatchback, however. While that's small by luxury car standards, Mercedes-Benz and BMW respectively went smaller with their Smart and Mini brands. Audi doesn't have an entry-level sub-brand, but it doesn't need to because it's part of the gigantic Volkswagen Group. Japanese luxury firms like Lexus and Infiniti are also part of bigger companies. Brautigam's comments bury numerous rumors. They confirm Jaguar won't take on the Mercedes-Benz A-Class, the Audi A3, and the BMW 1 Series with a model positioned below the XE, which competes against the C-Class, the A4, and the 3 Series, respectively. They also douse cold water on the born-again Freelander (which ultimately morphed into the LR2 in America), which Land Rover was allegedly developing to slot directly below the aforementioned Evoque. Ironically, JLR might soon have access to platforms capable of underpinning smaller vehicles. Parent company Tata Motors is actively looking for an outside company to link arms with the British brands, according to a separate report. Officials reportedly approached BMW -- which used to own Land Rover, and announced a joint-venture with the group in 2019 -- and Geely, the Chinese giant whose portfolio of brands includes Volvo, Polestar, Lotus, Proton, London Taxi Company, Terrafugia, and half of Smart, plus a sizeable, nearly-10% stake in Mercedes-Benz parent company Daimler. Geely told Bloomberg it hasn't heard from Tata or JLR. BMW and Tata remained silent. While a partnership with someone looks likely considering the significant hurdles faced by JLR, its parent company has categorically ruled out selling the duo it purchased from Ford for $2.3 billion in 2008.

Jaguar recalls 1,500 XJ sedans over brake issues

A problem with the hydraulic brakes on the flagship XJ sedan has prompted Jaguar to issue a recall. The issue, as publicized by the National Highway Traffic Safety Administration in the notice you can read below, revolves around the brake line junctions underneath the affected vehicles, which may leak fluid, thereby reducing the effectiveness of the braking system. The problem only affects an estimated 1,571 units from the 2014 and 2015 model years, manufactured between February 6 and July 23, 2014. Owners of those affected units are being notified to bring their vehicles in to their local Jaguar dealers to have the brake line junctions inspected and tightened. This issue appears to be unrelated to Jaguar's recent recall of several model lines, the XJ included, over a problem with the power steering system. RECALL Subject : Incorrect Torque of Brake Pipe Unions Report Receipt Date: NOV 19, 2014 NHTSA Campaign Number: 14V741000 Component(s): SERVICE BRAKES, HYDRAULIC Potential Number of Units Affected: 1,571 Manufacturer: Jaguar Land Rover North America, LLC SUMMARY: Jaguar Land Rover North America (Jaguar) is recalling certain model year 2014-2015 Jaguar XJ vehicles manufactured February 6, 2014, to July 23, 2014. In the affected vehicles, the brake line junctions under the vehicle may leak brake fluid. CONSEQUENCE: A brake fluid leak may reduce the vehicle's braking ability, requiring additional distance to stop the vehicle, thereby increasing the risk of a crash. REMEDY: Jaguar will notify owners, and dealers will inspect the brake line junctions, tightening them as necessary, free of charge. The recall is expected to begin on January 16, 2015. Owners may contact Jaguar customer service at 1-800-452-4827. Jaguar's number for this recall is J048. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

Jaguar spotted testing hardcore F-Type SVR

Jaguar keeps churning out more and more potent versions of the F-Type. And if these latest spy shots are anything to go by, it's got an even more powerful version in the works. Spotted undergoing testing near the Nurburgring is what appears to be a more hardcore variant of Coventry's shapely sports car. Beneath the usual swirly camouflage we can make out a reshaped front end with a deeper splitter and bigger air vents, along with a giant rear wing affixed to the tail atop an enlarged diffuser and quad exhaust tips. The wheels look like they're mounted to a lowered suspension and pack bigger carbon-ceramic brakes as well. Following the Range Rover Sport SVR, Jaguar is likely to label the new F-Type performance flagship as an SVR as well. Jaguar spokesman Richard Agnew confirmed to Autoblog that the R-S badge that previously adorned the most potent Jags is being phased out. That leaves the SVR badge as the most likely to appear on the back of this beast once it reaches production, although that much has yet to be confirmed: "As we stated when Jaguar Land Rover Special Operations was formed," says Agnew, "it is our intention to create a high-performance Jaguar SVR and we are currently evaluating what product to launch first." Nameplates aside, we're more interested in what this amped-up F-Type is packing underneath. We'll likely be looking at an even further enhanced version of the company's signature 5.0-liter supercharged V8 pumping out a good 600 horsepower, which would eclipse both the 550 hp in the F-Type R and the 575 in the Project 7 speedster – potentially driving all four wheels. We'll just have to sit tight to find out, but in the meantime you can scope out the spy shots in the gallery above for a closer look at what Jaguar's Special Vehicle Operations division has got in the cooker. Related Video: