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Jaguar and Land Rover to consolidate dealerships

Jaguar and Land Rover are set to merge their sales facilities, according to Inside Line. Jaguar Land Rover North America President Andy Gross says 45 percent of Jaguar owners also have an SUV in their stable, so it makes sense to give customers as much exposure to the cat's high-riding cousins and possible. The number of overall outlets will remain the same, and the brands will reportedly remain separate on the showroom floor, however.
So far, just one dealer has made the move to combine under the roof of one 68,000 square-foot facility in Paramus, New Jersey (above), though a further 20 are ready to make the shift and become Jaguar Land Rover outlets. Gross believes the shift is necessary so that his company's dealer network will accurately reflect the company's products. We'll see how cozy the brands are when Jaguar starts rolling out its own SUVs in a few years.

The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Petrolicious examines a very special Jaguar C-Type

There are rare Jaguars, and then there's this stunning C-Type Lightweight Le Mans. Built in response to the dominance of the Mercedes-Benz 300SL at the 1952 24 Hours of Le Mans, Jaguar made only three C-Types for 1953 and managed to capture first, second, and fourth. These cars featured four-wheel disc brakes – a rarity at the time even in endurance racing – and a lighter aluminum body. The two SU carburetors were swapped out for three Webers, meaning more power and, according to RM Sotheby's David Swig, better throttle response. Swig would know. In the latest video from Petrolicious, he takes the fourth-place C-Type for a ride, giving us a look at the sleek open-roof racer in action, while our ears enjoy the delicious sound of the 3.4-liter, twin-cam straight-six. "What I love about these cars is how communicative they are on the road," Swig told Petrolicious. "How when you're going through a corner, you feel in the seat of your pants and through the steering wheel every little movement, every little pebble that you drive over." Beyond the driving experience, there's something to be said of the historical seat Swig is occupying. "No less than five Le Mans-winning drivers of this period have sat behind the wheel of this car," Swig said, "which almost give you goosebumps." Should you have the money, you can actually put this iconic racing Jaguar in your garage. RM Sotheby's will offer it for auction as part of its glitzy Monterey Car Week event next month. While you can look forward to our coverage of that event come August, you can enjoy the sight and sound of this iconic C-Type in the latest episode from Petrolicious.