1995 Jaguar Xjs Convertible on 2040-cars

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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguar likely moving HQ to Britain's most iconic racetrack

Jaguar Land Rover looks increasingly likely to make Britain's iconic Silverstone race track the automaker's new headquarters. There isn't a final deal in place yet, but the British Racing Drivers' Club, which owns the circuit, plans to have the membership vote on whether the negotiations should move forward, according to Autosport. BRDC leaders already presented the plan to members, and they were open to the idea. "The response was favorable so we will now set up an EGM for the members to vote and give the board a mandate to proceed with the deal and continue with the negotiations with JLR," BRDC president Derek Warwick told Autosport. There's no guarantee yet that JLR actually completes the deal. "There's still a lot of work to do to get the deal to where both sides are happy and more importantly what's right for the BRDC and its members." Warwick said. Rumors in early December suggested JLR was among the firms submitting bids to purchase the track, and the automaker allegedly offered 22.7 million pounds ($34.1 million at the time) for it. The company would also reportedly invest nearly $80 million to renovate the site, including adding a museum, experience center, hotel, and offices. The track would still be open for motorsport, too. Silverstone has hosted the Formula One British Grand Prix many times over the decades, and organizers signed a 17-year deal in 2009 to keep things that way well into the future. Series like the FIA World Endurance Championship, MotoGP, and British Touring Car Championship also compete there. Related Video:

Jaguar I-Pace vs. Tesla Model X and Model S: How they compare on paper

When Jaguar released its first specifications on the 2019 I-Pace, we decided to see how it stacks up with a number of other EVs including the Tesla Model 3, Chevy Bolt EV, and Hyundai Kona EV. The reason being that they all deliver between 200 and 300 miles of range, and they were all quite close in size. But it wasn't a perfectly accurate comparison, because the Jaguar occupies an odd space in the electric market. While it offers similar range and size to those more entry-level EVs, it packs substantially more power, more brand cachet, and, once the official pricing was released, a much higher price tag. As such, we wanted to also compare it with the cars synonymous with luxury electric motoring (literally), the Tesla Model X and Model S. We're only comparing it with the base-level 75D models of each Tesla, since they are the closest in price and performance to the Jaguar. You can see the raw stats below, and can find more analysis and highlights farther down. If you'd like to compare these cars with others, be sure to try out our comparison tools. Performance All three of these electric cars use a similar powertrain consisting of two electric motors, one up front and one in the rear to power all four wheels. The Jaguar I-Pace's 394 horsepower and 512 pound-feet of torque is a fair bit more than the 328 horsepower and 387 pound-feet combined power from the Teslas, according to Motor Trend. But in the sprint to 60 mph, the Jaguar doesn't really gain an advantage. It's 0.4 seconds quicker than the Model X, but 0.3 sec. behind the Model S. This is despite the Jaguar weighing about the same as the Model S, and a few hundred pounds lighter than the Model X. View 32 Photos At 90 kWh, the Jaguar also has a larger battery capacity than the Tesla 75D models, but range is again mid-pack between Musk's cars. At 240 miles, it's just 3 miles ahead of the Model X, and 19 miles behind the Model S. The I-Pace and Model X also are about as hungry for electricity as each other, both with an energy consumption estimate of about 36 kWh/100 miles, while the Model S is the most frugal at 33. All three vehicles have the ability to use DC fast chargers, with Jaguar claiming an 80-percent charge in 40 minutes at a 100-kW charger. But only the Teslas have access to the Supercharger network, and they come with credits for free charging up to 400 kWh at those stations. Exterior and Interior Dimensions In every measurable way, the Jaguar is smaller than the two Teslas.