1995 Jaguar Xjs A Dream To Drive And Show -- Needs Nothing Done! on 2040-cars

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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Jaguar Land Rover details JustDrive connectivity suite

JustDrive will allegedly deliver on the long-promised idea of natural communication between driver and car.
Jaguar Land Rover's all-new InControl system is set to get a big bump as the British company will add a new service called JustDrive, which expands on the smartphone-focused infotainment system by adding a singular voice controller for a wide array of the system's currently available apps.

2017 Jaguar XE 20d Quick Spin

Base models rarely get their due in the press. Big-engine, high-horsepower variants get all the headlines, but the junior version is what sells in volume. We're just as guilty here at Autoblog, with both a first and second drive of the Jaguar XE in supercharged V6 guise, and barely a mention of the entry-level, 2.0-liter diesel. So, in Perd Hapley style, the Jaguar XE diesel is the model of the Jaguar XE we're going to discuss. Yes, the volume model of the Jaguar XE is a diesel, at least for now. A turbocharged 2.0-liter gas engine, wearing the 25t badge, will arrive after the XE's early 2016 on-sale date. Oil-burners and volume are not a thing in the United States, except for heavy-duty pickup trucks. Despite that apparent contradiction, the XE 20d could find some converts. Driving Notes The biggest clue to the engine's fuel source is the tachometer, which only counts to 6,000. But you wouldn't know from the fast throttle response or the way revs climb when you mash the accelerator. All 180 peak horsepower come at 4,000 rpm, and the 317 pound-feet of torque are available from 1750 to 2500 rpm. Really, this engine is smooth. Credit the low 15.1:1 compression ratio, which also helps make the engine's aluminum construction possible. The surge of power from the turbo builds steadily instead of kicking in all at once. Jaguar's engineers focused on friction reduction with a fanatical devotion, all in the name of efficiency. One key feature is the offset crankshaft. That is, the crankshaft is located to the side of the cylinder centerline. This reduces the side load forces during the firing cycle. In the manual transmission the gears are cupped to reduce mass. A pump sprays oil directly on the cogs, which cuts back on the total amount of fluid and cuts back on friction loss due to windage. No, the manual transmission isn't coming to the US. And yes, it's really good. Not just in the cliche journalist love for the diesel-manual combo, but objectively good. That smooth responsive nature of the engine is amplified when you get to choose your own gears. So we make due with the eight-speed automatic, the 8HP45 version of the ubiquious ZF box. The coolest trick here is a pendulum-style damper in the torque converter instead of a typical spring damper. When the torque converter is locked up this cuts down on torsional vibration between the engine and transmission. And that enables low-rpm cruising and higher mpg.