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Jaguar F-Pace runs support at Tour de France

Jaguar is going back to the Tour de France. The British automaker will once again support Team Sky in its latest campaign for cycling's biggest prize by loaning out an F-Pace prototype that will run during the brutal first stage of this year's event. This marks our first genuine look at the production sheetmetal, which is lightly obscured by the Team Sky/Jaguar camouflage. Sporting a black theme, it features blue accents, carbon fiber, rubber, and chain elements reminiscent of a racing bike. Outside of that, it looks a lot like C-X17 Concept that previewed the F-Pace. Like the F-Type that was used by Team Sky in last year's race, the F-Pace will carry the team's director and a driver. They'll be joined this year by a mechanic and the team's physician, while the large trunk will house sports drinks, clothing for the riders, and spare parts for their bikes. "We are delighted to be supporting Team Sky again at such a prestigious sporting event and are excited at the prospect of the F-Pace being seen in action in public for the first time," Kevin Stride, the CUV's line director, said in the attached statement. "The Jaguar F-Pace is a striking balance of performance, style, and practicality. And what better way to showcase the vehicle's attributes than on this crucial first leg of the Tour de France." Scroll down for the full press release from Jaguar. JAGUAR F-PACE PROTOTYPE TO LEAD TEAM SKY AT THE TOUR DE FRANCE #FPACE STRICTLY UNDER EMBARGO UNTIL 00:01 BST WEDNESDAY 1 JULY 2015 ? Jaguar F-PACE breaks cover at the Tour de France as official Team Sky support vehicle ? Prototype version of Jaguar's first performance crossover will be seen in public for the first time with light camouflage ? Team Sky rider Chris Froome stars alongside the Jaguar F-PACE in a short film showing real world testing of the prototype at their training camp ? Jaguar Land Rover Special Vehicle Operations designs cutting edge bike racking solution to optimise quick-release of Team Sky's Pinarello Bolide TT bikes for Stage One Wednesday 1 July 2015: Jaguar will set the pace for Team Sky this Saturday when a prototype version of the highly anticipated Jaguar F-PACE will support the team at the Tour de France Grand Depart in Utrecht. Jaguar's first performance crossover is due to be revealed later in the year and is in its final stages of development.

Could Jaguar become an EV-only brand?

Just yesterday we wrote about the Heisenbergian uncertainty surrounding the future of the Jaguar F-Type. A new report in Autocar prompts us to consider extending that ambiguity to the entire Jaguar brand. The UK magazine reports the automaker's product planners have devised a ten-year plan to switch to a pure EV lineup of cars and crossovers. According to Autocar's sources this is a planning exercise and doesn't have the green light, but it's "fairly advanced" and has adherents inside the company. The first shot fired would be an all-electric XJ replacement. That sedan, a "no-holds-barred luxury car" to challenge the Tesla Model S and Porsche Taycan, would provide emissions-free motoring before the Mercedes-Benz S-Class and BMW 7 Series come with their EV propositions. Around 2023, an EV crossover a touch larger than the full-sized Audi E-tron would replace both the XF and XE sedans. Two years later, a new mid-sized I-Pace would debut as both the F-Pace and E-Pace fade out. And two years after that, around 2027, the J-Pace luxury crossover would sigh its last ICE gasp. And what about the F-Type? The report says "with no replacement for F-Type in the works," an electric sports car "is also a possibility." There's no mention of the XK revival. Right now, Jaguar sells seven models - four sedans and three crossovers. As the Autocar article's written, come 2027 Jaguar would have an electric XJ sedan, a full-sized EV crossover, the I-Pace, and perhaps an electric sports car. That's a brave new world - one we're not sure Jaguar dealers could survive in. Problem is that Jaguar and its dealers are having plenty of problems now. Chinese-market volatility, the cloud around diesels, and Brexit uncertainty have contributed to a sales slump so dire that Jaguar's Castle Bromwich plant is going to a three-day week for the rest of the year. The sales flu has spread to Land Rover, too, the brand's Solihull plant closing for two weeks to realign dealer inventory. Considering all that, and with no easy relief in sight, the product planners are apparently debating whether a new, traditional three-model sedan range is worth the investment. The upside of going all-electric is said to be higher sales, with internal estimates supposing 300,000 units annually. Last year Jaguar sold 178,500 units. The marque could rake in larger profit margins on those sales, too, thanks to premium buyers being ready to shell out big ducats for EVs.

The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.