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2018 Jaguar XJ stars in 'Game of Drones'

Looking for a fun way to put the its 2018 XJ in the spotlight, Jaguar turned to a fresh form of racing. The automaker placed three of the long-wheelbase XJL models in a studio, and surrounded them with illuminated, door-shaped gates. Then Jaguar brought in a pair of professional drone racers to compete in the glowing circuit, which includes pass-through of the rear of the XJL cabins. The drone pilots, donning VR headsets, sat in the rear of the 575-horsepower version of the XJL, the Jaguar XJR575, and launched the drones from the trunk of the car. They raced the drones through the gates and through the cars at speeds of up to 60 miles per hour. "The course was a great test, but the fact we were able to go at such speeds proves how much space the doors of the Jaguar XJL gave us," said the winning drone pilot, Brett Collis. "Despite having to fly through the cabin, we were still pushing the drones to their top speeds." The "Game of Drones," as Jaguar dubbed the race, took place at Alexandra Palace in London, but the automaker is bringing similar experiences to more locations. Jaguar plans to go on an "Art of Performance Tour," where it will bring drone and Smart Cone driving challenges to the public, free of charge.

Jaguar lifts the tailgate on XFR-S Sportbrake

In the market for an amped-up Jaguar? Look for the letter R, adorning such performance models as the XFR and XJR sedans, the XKR coupe and convertible and the new F-Type R. But if it's bonkers performance you're after, you'll want to add the letter S into the mix as well. Jaguar uses the letters to connote its most hard-core performance variants like the two-door XKR-S and four-door XFR-S. And now it's applied them to the XF wagon as well, skipping the R treatment and going straight for the new XFR-S Sportbrake.
Leaked just the other day and headed for the Geneva Motor Show, Jaguar has now revealed its new power wagon in full. The XFR-S Sportbrake packs Coventry's ubiquitous 5.0-liter supercharged V8 engine boasting 542 horsepower and 502 pound-feet of torque. That's the same version that powers the XKR-S and XFR-S sedan (not to mention the F-Type R and XJR), and drives the rear wheels through an eight-speed automatic to rocket the estate to 60 in 4.6 seconds and on to an electronically limited top speed of 186 miles per hour.
That may be pretty quick, but doesn't quite stack up to the Mercedes-Benz E63 AMG S-Model 4Matic Estate whose 5.5-liter twin-turbo V8 offers up 577 hp and 590 lb-ft for a 3.6-second 0-60 time, or to the Audi RS6 Avant whose 4.0-liter twin-turbo V8 churns out 552 hp and 516 lb-ft for a 3.9-second 0-62 sprint. Though the Jaguar is only a little behind in output, it's a good second slower where it's measured. Granted that the Benz and the Audi are both all-wheel-drive where the Jaguar powers the rear only, but if four-wheel traction is how you get the power to the road, we wonder why Jaguar wouldn't fall in line. Particularly when the Jag's starting price in the UK (don't expect to see it imported here) is quoted at £82,495 - several grand more than the £76,985 RS6 but just shy of the £85,880 Mercedes gets for the E63 S-Model wagon in the UK (where the less potent 'base' version is also available as the cheapest in the bunch at £75,885).

Jaguar demanding customer data from reluctant dealers

Nearly every major business is collecting consumer data these days, and keeping that data secure has come to the forefront of many customer's minds. Jaguar Land Rover North America's decision to begin requesting more customer info from its dealer network appears unfortunately timed, however. If it had come a few years ago, it might have been ignored, but in today's climate of heightened awareness, a few dealers are pushing back. To put the showrooms in an even tougher position, JLR NA is threatening to deny quarterly incentives if they do not turn over the customer data, according to Automotive News.
JLR NA instated the nationwide plan, which it calls Single View CRM, on February 7, but according to Stuart Schorr, Jaguar Land Rover North America Vice President of Communications, the automaker has been negotiating with its dealers to institute the new program for over a year. Schorr tells Autoblog that no financial information is being shared, noting that such data is limited to customer details, including things like what vehicles they own and whether they have any pending service. The initiative is meant to "improve customers' and owners' engagement with the brand," he said. Also, the company is not accessing dealer data itself; instead showrooms are asked to enter the info into JLR's database.