1991 Jaguar Xjs on 2040-cars

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Jos? Mourinho shares his fear in Jaguar F-Type R Coupe spot

Jaguar is in the middle of an image makeover. It wants people to know that it makes more than just big, comfy luxury cars. Underneath that there is an edge. In its recent ads, the company wants to be associated with a more tailored, witty form of villainy. The next step is showing that it's also fearless.
Many Americans might not be familiar with José Mourinho, but he's one of the premier soccer, or football, coaches in the world. He's nicknamed "The Special One." Mourinho worked his way up from an assistant coach to lead small teams but eventually took over international heavyweights like Real Madrid and Chelsea.
In a new ad for the Jaguar F-Type R Coupe, Mourinho talks about what it means to be afraid. You might think such successful people overcome their fears, but successful men are driven it, he claims. But being scared doesn't make a man weak - it makes him dangerous. Scroll down to understand what Mourinho is talking about and get an earful from the wonderful exhaust of the R Coupe.

Autoblog Podcast #396

Episode #396 of the Autoblog Podcast is here, and this week, Dan Roth, Steven Ewing, and Chris Paukert talk about the 2016 Mazda MX-5 Miata, the 2016 Jaguar XE, and the 2015 Lexus RC. We start with what's in the garage and finish up with some of your questions, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Check out the rundown below with times for topics, and you can follow along down below with our Q&A. Thanks for listening!
Autoblog Podcast #396:
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Junkyard Gem: 1990 Jaguar XJ-S Convertible

The Jaguar XJ-S sold for big money, cost big money to keep running, and depreciated hard once its edges got a bit rough. You'll still find examples of the XJ-S in the big American self-service yards nowadays, but this '90 is the first convertible I have found in many years. 4,715 1990 XJ-Ss were sold in the United States; I haven't been able to find a reliable figure for the number of convertibles, but it must have been small. That makes today's Junkyard Gem a real rarity— not as hard to find as a Ford Tempo All-Wheel-Drive, of course, but still a prize. Jaguar kept the 5.3-liter V12 in production from 1971 through 1992, and when it was running properly — which wasn't as often as XJ-S owners wished— it couldn't be beaten for smoothness. By 1990, Jaguar had switched from fuel injection by The Prince of Darkness to a system made by Magneti Marelli. This one is quite rough, and it shows signs of having been parked outdoors with the top down for a few years. Since you can buy nice examples for well under ten grand, restoring this one would have been a money-losing proposition. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Some of you may remember a cameo by a similar XJ-S convertible in the film The Big Lebowski. In it, Bunny Lebowski reveals that none of her toes have been cut off by kidnappers; some suspension of disbelief is required here, because Americans couldn't buy the '90 XJ-S with a manual transmission. Maybe it's a gray-market six-cylinder car. The price tag on a new 1990 XJ-S convertible was a stunning $57,000, which comes to about $113,000 in inflation-adjusted 2018 dollars. Still, BMW shoppers had to pay $70,000 for a new 750iL that year, and that V12-powered machine didn't even have a convertible top. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Here is V12 power wrapped in soft leather. Related Video: Featured Gallery Junked 1990 Jaguar XJ-S Convertible View 22 Photos Auto News Jaguar Automotive History