1988 Jaguar Xjsc Cabrolet V12 Rare on 2040-cars

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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Chinese patent filing shows what could be next Royal Limo from Jaguar

Someone filed a patent application in China for the Jaguar XJ limousine seen above, but no one's sure who filed it or what the car is for. One camp thinks it's a State limo for UK royals like the Bentley State Limousine, another camp thinks it's the work of aftermarket coachbuilders.
One thing's for sure: Assuming it ever gets made, anyone who buys it wants an XJ in name only; the modifications have removed almost all of the grace of the standard sedan. Estimated to be more than three feet longer than an XJ, the stretched rear doors are backed by an even more stretched rear section that, in losing the trademark XJ C-pillar (the D-pillar on this car), adds all sorts of ungainliness to its backside. What's more, the roof rises from front to rear, we can only assume to make room for people with large hats. Or the NBA player that the Chinese call "Sweet Melon."
Head over to AutoSohu for more photos from the application, if you're sure that's what you really want.

Jaguar readying a pop-top F-Type Coupe? [w/poll]

Typically convertibles are spun off of coupes, but sometimes it goes the other way. Like the Porsche Cayman that was based on the Boxster, the Lotus Exige spun off of the Elise, and the Jaguar F-Type, which arrived as a roadster before the coupe debuted. But if the latest reports are to be believed, Jaguar could be planning something in between.
According to Auto Express (which has, mind you, been known to stretch the rumors out some), Jaguar is toying with the idea of offering a partial convertible version of the F-Type - something Porsche would call a Targa (and which we would too if Stuttgart weren't so litigiously protective of the name). The additional roof configuration would give the F-Type three body-styles, giving its customers more choices.
It wouldn't be the only sports car to offer three roof options: There's the Porsche 911, of course. Ferrari once offered GTB, GTS and Spider versions of the 348 and 355. The Chevy Corvette has been offered in all three forms, as was the Pontiac Solstice many moons ago. But that kind of variety in roof configurations has become scarce. Jaguar's decision reportedly depends on whether it can make the business case or not. Do you think there'd be enough demand for a lift-roof F-Type?