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Jaguar puts Mourinho on ice

There is principal among the persecuted to embrace insults and turn them around. That's how the gay community turned "queer" from a pejorative term into a badge of pride. Now Jaguar has done the same with "footballer's car." While this has been generally seen as the UK equivalent of a "rapper's car," generally a big four-wheel-drive such as a Range Rover, blinged up so as to make it unusable off-road, Jaguar has taken the curious step of deliberately putting a footballer in the new F-Pace. Before you can even buy a Jaguar F-Pace, the company has taken ex-Chelsea and Real Madrid manager Jose Mourinho to Northern Sweden to drive a prototype on ice. And there is not an ounce of bling about the event. It was run on 60 km (37 miles) of frozen lake at Jaguar Land Rover's extreme testing facility in Arjeplog, Sweden, which is 40 miles from the Arctic Circle. And it's not just JLR engineers who get to do this. Jaguar sells the "Jaguar Ice Drive Experience," while Porsche has something similar and if you really want to go for it there is a company that does it in Porsches, Maseratis, and the wonderful Alfa 4C. But those are not footballers' cars. Jag quotes Mourinho as saying, "The experience was magnificent. For people in my world, I think a few days in a place like this is magnificent." However even if you read it in a Spanish accent it still sounds like it was written by a PR man. Ditto the quote "I am always learning. Even in football, which is an area that obviously I feel that I'm an expert, I'm never perfect and I always learn." What Jaguar gets out of the association is some quotes about Mourinho's plans – he's going to stay in the UK – which means the major UK papers might pick it up. They probably will and then ignore all the cool ice driving stuff. What we get as car nuts is some awesome footage of the car power-sliding with rooster tails of snow. It's a good looking car; I've seen some testing on the roads around Jaguar's home of Coventry and did a double take. It's a little Macan-like but better looking. I've driven the F-Type with both the 375-HP V6 used in the Mourinho F-Pace piece and the 550-hp supercharged V8, and the V6 is plenty. Until you drive the V8, which blows your mind way. Indeed I have the letter on my desk pleading guilty to the fixed penalty (62 in a 50) that I picked up in the F-Type. What you can't tell from the video is how good the V6 sounds. How it does a nice little wake-the-neighbours blip when you switch it on.

Jaguar F-Pace gets 300 Sport and Checkered Flag special editions

Jaguar has applied the 300 Sport treatment to the F-Pace, as it did with the XE and XF sedans last year, and there's a Checkered Flag treatment for the F-Pace, too. In other markets, the 300 Sport comes with the choice of the 2.0-liter Ingenium four-cylinder gas motor or the 3.0-liter V6 diesel, but we don't get the 3.0-liter diesel in the United States. Exterior tweaks start with dark satin gray trim on the grille and window surrounds, side vents, mirror caps, rear fascia and door finishers. The package wears 22-inch gray wheels and plenty of 300 Sport badges. Three colors are available: Yulong White, Indus Silver and Santorini Black. Inside, yellow contrast stitching on the instrument panel and seats marks the beast, plus embossed logos on the front headrests. The steering wheel, carpet, and sills also get 300 Sport badging. The full-fat Touch Pro navigation with Connect Pro comes standard. Overseas buyers can upgrade with a sliding panoramic roof, but all U.S. F-Pace models come with that. We don't have domestic pricing yet, but UK figures equate to saving almost 50 percent compared to speccing options separately on the gas model, and a savings of about 90 percent on the diesel version. The Checkered Flag Special Edition starts with the R-Sport and adds plenty of gloss black, including 20-inch gloss black wheels. Color choices here are Yulong White, Eiger Grey and Santorini Black. Only the 2.0-liter four-cylinder units get the nod, either the 247-horsepower gas engine or — in other markets — the 237-hp diesel we don't get. Our diesel is a 2.0-liter, 180-hp unit. Spec is a bit reduced compared to the 300 Sport, with 10-way electric front seats instead of 14-way, and the Touch Pro navigation without Connect Pro thrown in standard. A UK buyer would save about 40 percent compared to ordering a la carte.

Ian Callum wanted to call Jaguar's crossover X-Type [w/poll]

Jaguar raised some eyebrows when it announced that it would call its upcoming crossover F-Pace. But the British automaker didn't just pick the name out of a hat. Speaking with Auto Express, Jaguar's design director Ian Callum said the company entertained several possible nameplates for its first crossover, and that he personally advocated for resurrecting the name X-Type. The nameplate was, of course, previously used on the marque's entry-level sedan – the predecessor to the upcoming XE that was based on the front-drive platform of the Ford Mondeo and which was also offered with all-wheel drive. The connection with that much-maligned model is reportedly ultimately what dissuaded the company's marketing gurus from using the nameplate again, even if it might have been more suitable. Another nameplate Coventry reportedly considered was XQ, but the latter letter's use by rival Audi for its crossovers and by former sister company Aston Martin for its personalization range ruled the prospect out for the Leaping Cat marque. Auto Express notes a connection between the name F-Pace and Jaguar's 1960s ad campaign hailing its products as offering a combination of "Grace, Space and Pace." For his part, Callum didn't dismiss the possibility the slogan could could lead to additional models wearing similar nameplates like F-Grace or F-Space. What do you think – did Jaguar pick the right name for its first foray into the crossover market? Share your thoughts in Comments and cast your vote in our poll below.