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Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

Jaguar XE spied flying over London

We only have a few hours to wait before Jaguar finally, and fully, unveils its oft-teased XE sedan. But the Internet is no respecter of secrets, as these very last-minute spy shots make clear.
Presumably being airlifted to its spectacular debut location near Earl's Court in London, the BMW 3-Series-fighting XE was captured mid-flight, and completely undisguised.
The images are understandably a bit blurry, but they do confirm that DNA from the current Jag lineup is transitioning nicely to the new small luxury sedan. The XE shows a stance typical of the brand, with a relatively short rear overhang, and big, boldly styled wheels. The bluff front end is reminiscent of if the XF and XJ, and, as we know from earlier teasers, will wear a "growler" logo over a black grille.

Jaguar to follow up with larger J-Pace crossover

Jaguar is about to launch its first foray into the crossover market (that's the C-X17 Concept you see above) with the upcoming debut of the F-Pace, but that won't be its last. According to the UK's Car magazine, plans are already underway to launch a bigger J-Pace crossover as well. Just as the F-Pace is set to serve as the high-riding counterpart to the XF sedan, so too would the J-Pace align itself with the upcoming new XJ – in a strategy not unlike what Mercedes is taking with its crossovers, aligning the GLE (nee M-Class) with the E-Class, the upcoming GLS (GL-Class) to the S-Class and so on. That would make the J-Pace a rival to the likes of the aforementioned GLS and Audi Q7. Tipped to launch in 2019, the Jaguar J-Pace is expected to borrow its aluminum underpinnings from the flagship Range Rover, but take a sportier, more dynamic approach than the top-of-the-line Landie. Expect V6 and V8 engines to be offered, alongside diesel and hybrid powertrain options. The J-Pace has reportedly won out over other proposals to expand the XJ family with coupe, convertible and wagon variants, as the crossover is expected to drive higher sales. Here's hoping those revenues could be poured back into those back-burnered projects, too. Related Video: