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Jaguar Land Rover's InMotion takes a stab at carsharing

Jaguar Land Rover's new InMotion mobility business aims to capitalize on the growing carsharing boom and develop other forms of alternative transportation. The first pilot programs kick off in the coming months in North America, Europe, and Asia. JLR owns InMotion, but the company acts independently from the automaker. "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector. It allows us to react quickly to new tech and ever-changing customer demands," Adrian Hallmark, JLR's Group Strategy Director, said in a statement. The 30-person firm intends to develop its own answers to upcoming transport problems and also invest in entrepreneurs to develop those solutions. InMotion isn't yet providing many details about what projects the firm expects to tackle, but the Website mentions carsharing and on-demand delivery services. Establishing InMotion shows that JLR doesn't want to fall behind the current trends in the auto industry. Practically every major automaker is currently pursuing future transportation ideas. For example, Ford recently took a very similar approach when it spun off Smart Mobility into a separate startup. BMW also rebranded its DriveNow carsharing service into ReachNow to also add a future ridesharing service. Related Video: JAGUAR LAND ROVER LAUNCHES NEW TECHNOLOGY START-UP InMotion launched to create innovative solutions, helping customers to overcome travel and transport issues Independent business with the agility and independence to react quickly in mobility sector InMotion will create apps and on-demand services Whitley, 11th April 2016: Jaguar Land Rover has launched InMotion, a new technology business that builds apps and on-demand services to overcome modern travel and transport challenges. Next month InMotion will begin real-world testing of a number of different services such as car sharing and car ownership solutions, across North America, Europe and Asia in the coming months. Adrian Hallmark, Group Strategy Director, Jaguar Land Rover said:"With the development of new apps and on-demand services, InMotion provides us with an opportunity to provide engaging and invaluable experiences to both new and existing customers globally." "As a start-up business, InMotion combines the flexibility and pace needed to compete in the ever-changing mobility sector.

2018 Jaguar E-Pace (almost) revealed in new spy photos

Each time we've seen the Jaguar E-Pace out testing, it has been covered in a variety of fake plastic body parts to obscure the actual body. Finally, Jaguar relaxed its camouflage campaign, giving us the chance to see the car's bodywork almost entirely exposed. The only disguise this car was wearing was a form-fitting vinyl wrap. The test car in question confirms a number of our suspicions. The rear hatch is, indeed, extremely raked, which gives the vehicle a sportier look, though will surely reduce cargo capacity. If this crossover was coming from one of the German automakers, they would probably call this a "coupe." The front and rear fenders are also rather exaggerated, and the rear haunches are accented by a rising window line that ends in a pinched-off quarter window. The nose and tail of the crossover are pretty standard Jaguar. The layout of the lights and grilles are generally what you would find on its big brother, the F-Pace. The headlights appear to have some sort of LED arrangement as there are no clearly defined projector or reflector elements. Of course, there's no guarantee that these lights will be used across the line-up. They may just be a feature on higher trim levels. Now that we've also seen the car with so few covers and with production-ready sheet metal, we now expect to see the E-Pace fully revealed in person very soon, probably by the end of the year. It will likely be a 2018 model, and may share engines and drivetrains with the Land Rover Range Rover Evoque, since the body shape matches that of a vehicle with a transverse mounted engine. Related Video: Featured Gallery Jaguar E-Pace Spy Shots View 30 Photos Image Credit: KGP Photography Spy Photos Jaguar Crossover SUV Luxury jaguar e-pace

Is Jaguar's 3 Series-fighter the brand's last chance?

The upcoming line of compact 3 Series-fighters from Jaguar, often referred to as the Jaguar XS, could consist of a sedan, wagon and possibly a coupe and GT model (think BMW 5 Series GT). The car's all-aluminum architecture also will provide the basis for two new sports utility vehicles. Just how important is the much-touted "baby Jag" project to parent company Jaguar Land Rover? A JLR executive reportedly says the brand's survival is directly linked to the success of the XS, codenamed X760, Autocar reports.
The brand's survival is directly linked to the success of the XS.
"If the X760 fails, it will probably be the end for the [Jaguar] brand," the executive says. But Adrian Hallmark, Jaguar's global brand director, claims Jaguar will "build the most advanced, most efficient, most refined car in that [compact luxury sedan] segment. Not almost as good as, but better than the best in the world."