1986 Jaguar Xjs 5.3l V12 Coupe on 2040-cars

Auto blog

Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar J-Pace crossover spied with diesel hybrid power

The new Jaguar F-Pace is only now hitting dealerships, but the British automaker is already testing a bigger, higher-end example. Allegedly named J-Pace – tying it to the flagship XJ sedan the same way the F-Pace is to the XF (so expect an E-Pace before too long) – Jaguar's engineers stretched the wheelbase and cobbled together a big CUV from an F-Pace's body parts. The biggest giveaway is on the rear door's cutline. A normal F-Pace's shut line runs right into the middle of the rear wheel arch. But on this mule, the door closes well forward of the arch. Outside the axles, Jag has stretched the front overhang – it's far more prominent with a completely different lower intake – and the super-short rear overhang reinforces the idea that we're seeing a longer platform. While we know the wheelbase is longer than the normal F-Pace, the platform underpinning this mule could go one of three ways. First, in what would probably be the most cost-effective route, Jaguar could simply stretch the chassis underpinning the F-Pace. Second, Jag could mine the Land Rover parts bin for a fullsize platform, perhaps from the Range Rover. It's not a crazy idea, and would open the J-Pace to a more potent line of powertrains – hello 5.0-liter, supercharged V8. Finally, the J-Pace could borrow its platform from the XJ sedan. One reason this mule could be riding on a Land Rover platform is because of its powertrain. According to the vehicle lookup on the British Ministry of Transport's website – see the final slide in our gallery above – the mule's number plates belong to a vehicle with a 2.0-liter turbodiesel engine and an electric motor, a diesel hybrid. The fullsize Range Rover is available in such a configuration outside the US, but it uses a 3.0-liter V6. Clearly, the J-Pace is still very early in its development process. That means we shouldn't count on seeing a production-ready vehicle for quite some time. Our spies point to a 2019 debut as a 2020 model. We'll just have to wait and see. Related Video: Featured Gallery Jaguar J-Pace: Spy Shots View 12 Photos Image Credit: KGP Photography Green Spy Photos Jaguar Crossover Hybrid Luxury

Jaguar to go racing with F-Type GT3?

Most British automakers have some manner of racing program. Aston Martin, Lotus and McLaren race as a matter of course. Bentley recently got back into racing, Morgan has dabbled here and there, even Land Rover has its off-road racing programs. The only one, it seems, that isn't racing these days is Jaguar... but that could be about to change. The latest intel from the UK suggests that Jaguar is closely evaluating the prospect of building a GT3-spec racer based on the F-Type. Like the Bentley Continental GT3 co-developed with M-Sport (not to mention Coventry's own successful partnership with TWR), the Jaguar program would need an established racing outfit to help develop the car and field it, and the automaker is said to be evaluating three potential partners. The development of the GT3 racer would allow Jaguar to compete (or sell cars for others to compete) in a variety of racing series around the world, including the Blancpain Endurance Series, the European Le Mans Series and, if properly adapted, other series like the United SportsCar Championship and the 24 Hours of Le Mans. Jaguar's car would have to compete with such rivals as the Aston Martin Vantage GTE, Audi R8 LMS, Ferrari 458 GT, Mercedes-Benz SLS AMG GT3 and Porsche 911 GT3 R. Current FIA GT3 regulations use a Balance of Performance equation that allows for a curb weight between 1,200 and 1,300 kilograms (2,645 to 2,866 pounds) and produce between 500 and 600 horsepower. A more cost-effective GT4 racer could follow. But the best part is that Jaguar could, according to the report in Autocar, develop a road-going version as well, even more focused than the Project 7 pictured above and similar to what Bentley did with the Continental GT3-R. Jaguar of course has had a rich history with motor racing, reaching back to its dominance at Le Mans in the 1950s with the C-Type and D-Type, extending through the TWR partnership in touring car and endurance racing in the 1980s and 90s, to the short-lived Formula One team that became Red Bull Racing. It launched a GT2-spec XKR a few years ago and was tipped to be developing a new LMP1 prototype, but neither are on the track today, where Jaguars only compete in vintage racing. Featured Gallery Jaguar F-Type Project 7 View 29 Photos News Source: Autocar Motorsports Jaguar Racing Vehicles gt3