1985 Jaguar Xjsc Very Rare European Model on 2040-cars

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1965 Jaguar E-Type with just 8,000 miles is headed to auction

The Jaguar E-Type is considered by many to be the most beautiful car ever built, and that's particularly true of the first-generation, Series 1 cars. And while there are plenty of gorgeously restored examples, there can't be too many unrestored E-Types as well preserved as this 1965 roadster that will cross the block at the Gooding Pebble Beach Auction next month. Finished in black with a black top and matching interior, this E-Type was sold new to Ronald Goldstein, of East Longmeadow, Mass. The car remained with its original family until earlier this year, acquiring just over 8,000 miles before it was retired to the garage in 1972. Owing to its long storage, the exterior is dusty, light surface rust is visible on the bumper, and the plastic rear window is cloudy. But the car appears remarkably intact, particularly the interior. According to Gooding, this Jaguar retains its numbers-matching powertrain, a 4.2-liter DOHC inline-six engine and four-speed manual transmission, wears its factory paint, and even rolls on its original Dunlop tires. It also has its original Blaupunkt radio, factory soft top, convertible top boot, maintenance booklet, warranty card, and more. This has to be one of the most original Series 1 E-Types left in existence. We expect bidders will be raising their paddles high for this one. The dilemma for the winner will be whether to wash off that 56-year accumulation of dust and let this Jag's original beauty shine through.

Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Jaguar names its 3 Series-fighter XE, packs it with Ingenium engines

Jaguar is committed to emerging from the fringes of the luxury car market and into the mainstream. Just take a look at where it was a couple of decades ago and where it is now: In the 1980s, it had essentially two product lines, the XJ sedan and XJ-S coupe/convertible), and now it's got the XK coupe and convertible, the XJ sedan, the XF sedan and wagon and the F-Type coupe and roadster. But it's not about to stop there.
Coventry knows that if it's going to take on the German and Japanese heavyweights, it's going to need a compact sports sedan, and it's not about to repeat the mistake that was the X-Type. To that end, it's long been rumored to be developing a rival to the likes of the BMW 3 Series and Mercedes-Benz C-Class - it just hasn't given us much to go on. But that changes right here and now.
At the Geneva Motor Show, Jaguar has confirmed the imminent arrival of its new sports sedan, and along with the teaser image above, has given us some juicy details. For one, it'll be called the XE - fitting nicely alongside its big brothers the XF and XJ in Jaguar's growing sedan lineup. For another, it'll hit markets overseas in 2015 and arrive here in the United States in 2016.