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Comedians In Cars Getting Coffee season 2 opens with Sarah Silverman and Jag E-Type

Season Two of Jerry Seinfeld's Comedians in Cars Getting Coffee kicked this week in style. How much more style is there to be had than in a 1969 Jaguar XKE, after all? This time around, Seinfeld and Sarah Silverman spend some time driving around in the "slinky, sexy" Jag, talking comedy and then grabbing breakfast.
In addition to the kickoff of the show's second season, this episode also represents the start of a 24-episode sponsorship with Acura. The original deal promised short ads at the beginning and end of each episode, but this time around, Seinfeld "stumbles upon" a 2014 Acura RLX, which is obviously - and admittedly - the work of product integration. Scroll down to watch Seinfeld and Silverman exchange banter with the Jag's beauty as a happy backdrop.

Evil Brits star in Jaguar's first-ever Super Bowl commercial

Chrysler's Imported from Detroit commercial from Super Bowl XLV is one of the most powerful car commercials in recent memory, and Jaguar is taking a similar approach - albeit with a more villainous spin - for its first-ever Super Bowl spot titled Rendezvous. While Chrysler and Eminem focused on hometown cheerleading, Jaguar is using its $8 million (the going rate for a 60-second commercial in this year's game) to play up the Hollywood tradition of typecasting a Brit as the bad guy.
In the spot highlighting the all-new F-Type Coupe, Jaguar looked to director Tom Hooper (the man behind movies like The King's Speech and 2012's Les Misérables), who filmed on location in London with British bad guy actors Mark Strong, Ben Kingsley and Tom Hiddleston. As the commercial implies, Brits make perfect bad guys with their style, sound and power, which are all traits evident in the F-Type.
The commercial will air in the fourth quarter of this Sunday's game, but you can watch it now in the video posted below. Jaguar has also included a press release as well as a second behind-the-scenes video showing how the ad was made.

2016 Jaguar XF to hit 60 mph in 5 seconds, lead with cutting-edge infotainment

Since the second-gen XF's unveiling last week in an epic publicity stunt over London's Canary Wharf, the details on the new four-door have been rather scarce. That changes now, with the Jaguar revealing just about everything we could hope to know... aside from the price and fuel economy. As we covered in our original post, Jaguar has trimmed the weight for both rear- and all-wheel-drive variants by 132 pounds and 265 lbs, respectively. That means that, regardless of engine output, the two-wheel-drive model tips the scales at just 3,770 lbs, while the AWD XF slips in at 3,880. This was mainly done by way of aluminum construction – the 13th element constitutes 75 percent of the XF's structure – although ultra-high-strength steel also plays a role. Jag claims these elements not only reduce weight – which is almost perfectly distributed, with a "near" fifty-fifty ratio – but increases torsional rigidity by 28 percent. The new XF should be just as agile as the brand's namesake, thanks not only to the reduced weight and stiffer structure, but also to a new chain-driven all-wheel-drive system that's both lighter and more efficient than a traditional version. Impressive though that may be, the brand's Intelligent Driveline Dynamics system is the standout here. IDD manages the torque split, diverting power to the rear axle until it predicts, through factors like yaw rate, steering angle and lateral acceleration, when torque should be shifted to the front wheels. Moreover, the AWD system features Adaptive Surface Response, which takes the place of the old XF's winter driving mode. It monitors road conditions, modifying the behavior of the sedan's systems as needed. The second-gen sedan comes to the US in 340-horsepower and 380-hp variants – torque remains fixed at 332 pound-feet – courtesy of Jaguar Land Rover's familiar 3.0-liter, supercharged V6. The new XF's straight-line performance should be just as entertaining as it sounds, too. The rear-drive, 340-hp XF will hit 60 in 5.2 seconds, while the rest of the range can get there in 5.0. That marks a significant reduction compared to the first-gen V6 models, which used their 340 hp to sprint to 60 in a more leisurely 5.7 to 6.1 seconds. Regardless of output, the rear-drive XF will outrun both the BMW 535i and Mercedes-Benz E350 (we're still waiting on performance figures for the 329-hp E400, so Jag's RWD dominance may not last), which take 5.5 seconds and 6.5 seconds, respectively.