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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

2017 Jaguar electric SUV to draw stylistically from C-X75

Jaguar is gearing up to launch its first all-electric model. And given the direction the industry is going – to say nothing of previous reports – it should come as little surprise that it'll be an SUV. And though details are few and far between at this point, some information is beginning to surface. According to British publication Autocar, the forthcoming electric crossover will draw its stylistic inspiration from the C-X75 concept. For those who may not recall (or haven't seen the new Bond flick), the C-X75 was Jaguar's idea for a hybrid hypercar to compete with the likes of the McLaren P1, Porsche 918 Spyder, and LaFerrari. After initial plans for a turbine powertrain were scrapped in favor of a small twin-charged four-cylinder hybrid, plans for production were ultimately shelved. But the vehicle resurfaced for a starring role in the new 007 film Spectre. If the decision to put a defunct concept in a new movie struck you as odd, reports of the electric crossover's design direction may cast it in new light. By putting the C-X75's design in the public spotlight, Jaguar Land Rover could be preparing us for the SUV's arrival. But then that could prove entirely speculative at this point. The model is set to slot in, size-wise, beneath the new F-Pace, and join a new wave of electric crossovers coming to market. The Tesla Model X will be first when it launches next year, and Audi is expected to launch its Q6 E-Tron Quattro in 2018. The Jaguar could split the difference and surface as soon as 2017. Volvo is also tipped to be preparing an electric crossover based on the XC90 to follow in 2019 as well. It may be too early to speculate on the electric powertrain that will motivate the new Jaguar, tipped to be dubbed E-Pace. However reports that parent company Tata is developing lightweight electric in-wheel hub motors could give us an idea of the direction in which Jaguar could head. Expect it to borrow its aluminum platform from the XE and F-Pace, with production potentially to be undertaken by Magna Steyr in Austria. Of course, the E-Pace won't be the company's only EV. It has several prototypes in the works, and we can expect it to roll out additional production models in the coming year.

2018 Jaguar F-Pace S Long-Term Review | Wrapping up our six-month test

It's been six months since our long-term 2018 Jaguar F-Pace S arrived to warm our hands and hearts. Jaguar's most popular model with consumers was equally popular with the Autoblog staff. We drove it 13,000 miles and would continue to rack up more if Jaguar would just let us keep the keys. It was a great follow-up to our fuel-efficient but slightly gutless 2017 Jaguar XE diesel. Our Caesium Blue bomber is loaded with nearly every option. That includes heated seats front and rear, a black package that swaps out chrome for black trim, and a full-size spare (that takes up a lot space). The S model's supercharged 3.0-liter V6 sends 380 horsepower and 332 pound-feet of torque to all four wheels through an eight-speed automatic. All in, our F-Pace S will set you back $74,640. Editor-in-Chief Greg Migliore: I spent a lot of time in the F-Pace this year. It's powerful, sporty, looks sharp (love the lively blue-purple paint) and has a solid interior. The styling resonated with me. I think Jaguar design boss Ian Callum and team nailed the proportions and curves. A crossover was sure to be controversial with Jag loyalists, but it's beautiful, and the reasoning for joining the SUV fray is ironclad. Everybody from Ferrari to Porsche is there. I appreciated the driving dynamics. The steering has decent feedback, the engine sounds good and has energy, and you ride just high enough to feel in command. The Jaguar DNA comes through. I took it to a tailgate, where I was boxed in and had to be the guy in the Jaguar who asks people to move so he can leave early. Cutting through rows of tailgaters in a purple Jag with black wheels isn't exactly subtle. But the car was versatile. I put tons of groceries in the back. My dog enjoyed the second row. It was good in snow. All the things you want in a crossover. The F-Pace was one of the more memorable long-termers we've had at Autoblog. It was fun to drive and stayed in high demand, even after we'd had it for months. It's not perfect. The interior was a little plain, and I don't love the infotainment, but in its first attempt at a crossover — Jaguar nailed it. Senior Editor, Green John Beltz Snyder: While I found it comfortable for long highway drives Up North, this thing is absolutely ferocious in Dynamic Mode with the gear selector set to S. The paddles amp up the fun. It really changed the character of this cat, and I was always surprised by the transformation. I got a lot of looks in the F-Pace.