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Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

Jaguar's first-ever Super Bowl ad to feature F-Type Coupe

Patrons of this year's Los Angeles Auto Show will be able to get their first glimpse at the new Jaguar F-Type Coupe, but the new hardtop sports car will be shown off to an even greater audience in early February. No, we aren't talking about the Chicago Auto Show - we're referring to the Super Bowl. Jaguar will debut its first-ever Super Bowl ad during the second half of the big game on February 2, 2014, and the sleek new F-Type Coupe will be the star.
According to Jaguar, the ad campaign will pose the question, "Have you ever noticed how in Hollywood movies, all the villains are played by Brits?" And for all you social media mavens out there, Jaguar will launch a specific hashtag to go with this marketing: #GoodToBeBad.
British director Tom Hooper is responsible for the ad, which is being filmed in London. Americans will get their first glimpse at the campaign this weekend in the first spot, called Disruptor, but the big F-Type Coupe spot will not air until Super Bowl XLVIII in February.

2018 Jaguar XF S Sportbrake Review | Who needs a crossover with a wagon this sexy?

PORTO, Portugal — SUV and truck mania is real — just ask the 63 percent of American buyers who opted for the high-riding vehicles last year. But there has been a recent groundswell of alternative options in the burgeoning wagon segment. Sure, there are lower-end wagons such as the tried-and-true Subaru Outback ($25,895) and the new-kid-on-the-block Volkswagen Golf SportWagen ($21,580). But the 2018 Jaguar XF S Sportbrake competes more closely with the stalwart Mercedes-Benz E400 ($64,045) and the stylish Volvo V90 Cross Country ($52,300). This begs the nagging question: Could wagons become a serious thing in the States? We spent a day bombing through Portuguese backroads to find out how the Sportbrake fares among its niche competitive set. The 2018 Sportbrake is a wagonized version of the second-gen XF sedan that arrived in 2016. While the first-gen model only offered a wagon variant for the European market, the new Sportbrake is a global vehicle that brings a more streamlined, aluminum-intensive architecture to the table and finally gives American wagon lovers the Jag they've been craving. First off, the essential reason we're here: the cargo area. Activate the power tailgate (which uses a one-piece composite tailgate, just like the F-Pace), and the opening reveals a flat surface on all sides with 31.7 cubic feet of storage. Fold the rear seats down, and volume expands to a considerable 69.7 — an increase of 12.6 and 38.4 cubic feet, respectively. For comparison, the Volvo V90 Cross Country offers 19.8/53.9 cubic feet, and the Mercedes-Benz E400 Wagon has 35.0/64.0 cubic feet. Folding the Sportbrake's rear seats down produces a nice, flat expanse for cargo, with no obtrusive humps or bumps on the side. Standard rear air suspension keeps things level when loaded up. Onward to the front seats, where the cabin brings the XF's familiar design with the dashboard rimmed in a curved ribbon of wood veneer — a pleasant touch that offsets the otherwise blase textured aluminum bits on the dash and shifter surround. Of course, there's the love-it-or-leave-it cylindrical shifter that rises from the center console, a confounding bit of design that leaves most PRNDL traditionalists cold. So, too, does the plastic starter button on the dash, one of the few unsatisfying puzzle pieces in the otherwise agreeably finished interior. But fire up the engine, and it's easy to forget these quibbles.