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Weekly Recap: Hyundai scores NFL sponsorship after GM exits

Hyundai replaced General Motors as the official automotive sponsor of the NFL with a four-season deal that was announced this week. Hyundai gets exclusive sponsorship rights for mainstream and luxury cars, though not for pickups – as it doesn't have one in its current portfolio. "There may be another automotive truck sponsor, but not one that competes with our vehicle lineup," a Hyundai spokesman said in an email. That leaves the door open for another truckmaker to enter the fray. GM used the NFL to promote its GMC division, which makes pickups and sport-utility vehicles. The Detroit automaker decided to quit the sponsorship, which it had held since 2001, a GM spokesman said. Financials were not released, but ESPN said the sponsorship will cost Hyundai $50 million a year, double what GM paid. It gives Hyundai access to NFL trademarks for use in its marketing and advertising, and Hyundai will provide promotional vehicles to the league for the Super Bowl and other events. Hyundai celebrated the agreement by lighting up its Fountain Valley, CA, headquarters this week with a football field and the NFL logo. Hyundai's sister company, Kia, is the official automotive sponsor of the NBA. "We are huge football fans at Hyundai and feel there is no better venue to reach consumers, increase consideration, and tell the Hyundai brand story," Hyundai Motor America CEO Dave Zuchowski said in a statement. Hyundai will officially kick off its sponsorship when the NFL season begins on Sept. 10 with a primetime game featuring the Pittsburgh Steelers and the Super Bowl champion New England Patriots. OTHER NEWS & NOTES Toyota Mirai rated at 67 mpge, 312-mile range The Environmental Protection Agency gave the Toyota Mirai hydrogen fuel cell electric car a 67-miles-per-gallon-equivalent rating. The figure is for city, highway, and combined driving. The EPA also said the Mirai will have a 312-mile range. The sedan will arrive in dealerships in California this fall and will cost $57,500, though incentives can drop the price significantly. The Mirai will also be offered as a $499-per-month lease. Both come with three years or $15,000 worth of free fuel. Toyota plans to expand sales to the Northeast United States later. Toyota's top female exec resigns in wake of arrest Meanwhile, in other Toyota news, the automaker's communications chief and top female executive, Julie Hamp, resigned.

NHTSA is investigating FCA shifters for roll-away accidents again, this time the rotary units

It seems FCA's shifter troubles aren't over yet. Now, just a few months after issuing a recall to resolve user-related issues with its monostable shifters, the company is again under investigation by NHTSA. The issue is related to the potential for cars to roll away when the rotary-style shifter is not properly placed in park. Two FCA models are the subject of this investigation: the 2013–2016 Ram 1500 and the 2014–2016 Dodge Durango. NHTSA estimates about 1,000,000 vehicles would be affected if a recall is issued. The investigation was started following 43 complaints of vehicles rolling away while supposedly being in "park." Among the complaints were reports of 25 crashes and 9 injuries. NHTSA does point out that in every incident, the parking brake was not engaged. A representative from FCA also gave us an official statement regarding the investigation: "FCA US is cooperating fully with NHTSA's investigation, the scope of which is limited. Other vehicles equipped with rotary shifters are not included. In accordance with prudent practice, the Company joins NHTSA in urging all drivers to use their vehicles' parking brakes." View 35 Photos As mentioned above, other Chrysler products with rotary shifters, such as the Pacifica minivan and 200 sedan, are not involved in this investigation. One of the key differences, as the representative told us, is that these vehicles have electronic parking brakes that automatically engage if the driver does not select park and then opens the door with the seatbelt unbuckled. The Ram 1500 and Durango feature mechanical, manually operated parking brakes and therefore cannot activate the brake automatically. Because this is currently an investigation, an exact cause for the incidents has yet to be determined, and none of the vehicles have been recalled. It's possible there could be a mechanical defect. However, the issue could be a confusing interface causing user error, as was the case with FCA's monostable shifters, where drivers think they've put the car in park but actually haven't. Something that indicates it could be a case of confused users is that NHTSA also opened an investigation into 2012–2014 Jaguar XF and Land Rover Range Rover Evoques for similar issues. Both vehicles use a rotary shifter and have had roll-away complaints levied as well. Even if it is a case of user error, FCA and Jaguar Land Rover may still have to recall their vehicles.

Jaguar F-Pace V6 reminds us why we love supercharged engines

There are many things we like about our 2018 Jaguar F-Pace long-term car, as well as some things we don't care for, but easily one of the best things about it is the engine. Under the hood is the 380-horsepower supercharged V6 that Jaguar offers on other models. That amount of power would be fun in just about any car with any engine, but there are specific reasons why this particular engine is special, and it's because of that supercharger. Supercharged engines have a very different character than increasingly common turbo engines. One of the most noticeable differences being engine response. Unlike turbo engines, the F-Pace's V6 feels hardwired to your foot. Every extra millimeter of pedal travel yields a slightly greater amount of tug. And the tug is felt immediately. Even the best turbo engines have a hard time recreating this response. The power band is very linear, as well, so you know exactly what you're getting every time you hit the gas. The engine is wonderfully torquey, too. Because the Jaguar's engine uses a classic Roots-type blower, there's a major improvement in low-end torque. This means that our F-Pace has loads of grunt for punting around at low-rpm and can seriously move when tromping on the gas. And because of the near-instant throttle response and linear power band, it doesn't slam you in the back unexpectedly like some turbo engines do. Despite how great these supercharged engines are to experience, we're concerned that supercharged engines like this may disappear in all but ultra-limited production, high-performance cars such as the Chevy Corvette Z06 and Cadillac CTS-V. The reason being that car companies have to keep making cars more fuel efficient and lower emitting. Putting a supercharger on an engine is adding a handicap, since it takes engine power to spin the belt-driven supercharger. And when a turbo, which uses wasted energy from exhaust gas to spin the compressor and built boost, can effectively do the same thing, it's hard to make a case for a supercharger. We won't give up hope completely, though. Mazda is using superchargers on its spark-assisted compression ignition gasoline engines. And while we're not sure how powerful and sporty those will be, Mazda has said that it's going with superchargers for exactly the reasons we like the Jaguar engine: smooth power and fast throttle response.