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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguar XKSS tipped to be next continuation model

After the Jaguar F-Type Project Seven, Range Rover Sport SVR, and run of six continuation Lightweight E-Types, the Jaguar Land Rover Special Operations (SVO) division is plotting its next historic resurrection, and there's a chance it could be the Jaguar XKSS. That's the word from SVO head John Edwards to Dutch outlet Autovisie, but we need to emphasize the word "could," because the XKSS is one of about four finalists - a "major contender" - among a long list of 65 ideas for the Special Operations to devote itself to. Edwards said that SVO projects need to have some kind of story behind them, a qualification the XKSS doesn't lack. In the 1950s Jaguar raced the D-Type to three Le Mans wins among its list of victories, but retired as a factory team at the end of 1955. When Jaguar decided to turn 25 unused D-Type chassis' into road-going cars, the XKSS was created. The company built the 25, but a fire at the Browns Lane factory destroyed nine of them. It is those nine that will be in the continuation run, should the XKSS get the nod. Jaguar has already sold the six E-Type Lightweight models, each one for more a million pounds ($1.52M US). The XKSS could undoubtedly command even more, with its legendary roots; the 1956 model that Steve McQueen bought for $5,000 (and Jay Leno recently drove) is said to be worth thirty million. We have to think that even if the XKSS isn't chosen right now, it will certainly get the green light at some point. Related Video: Featured Gallery Jaguar XK-SS Gathering at Pebble Beach View 13 Photos News Source: Autovisie via Motor AuthorityImage Credit: Copyright 2015 Drew Phillips / AOL Jaguar Convertible Lightweight Vehicles Racing Vehicles Special and Limited Editions Performance Classics jaguar xkss

Cadillac CTS-V and Suzuki e-Survivor | Autoblog Podcast #527

This week, Editor-in-Chief Greg Migliore is joined by General Manager Adam Morath. They discuss driving the Cadillac CTS-V and talk about the Suzuki e-Survivor concept. Other news includes possible Jaguar Land Rover acquisitions, the Jeep Grand Cherokee Trackhawk and the Autoblog Car Finder. Autoblog Podcast #527 Your browser does not support the audio element. Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Topics and stories we mention Rundown Jaguar Land Rover acquisitions? Suzuki e-Survivor concept Tesla Model 3 Autoblog Car Finder tool Jeep Grand Cherokee Trackhawk Cadillac CTS-V What we've been driving: Jaguar F-Pace Ken Block's "Climbkhana" Spend my money Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Green Podcasts Cadillac Jaguar Jeep Suzuki Electric Performance Videos Sedan jaguar land rover