1995 Jaguar Xjr Base Sedan 4-door 4.0l on 2040-cars

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Jaguar takes bite out of Mercedes' Magic Body Control chicken ad

We were quite impressed by Mercedes-Benz when it aired its Magic Body Control commercial, starring a group suitably funky chickens demonstrating their ability to jive to Diana Ross and the Supremes. Now, Jaguar has taken the opportunity to poke some fun at its German rival, releasing its own take on the Magic Body Control spot, and um, there's a big cat involved.
You'll really want to take a look at this video, which is just another sign that in terms of clever ads, Jaguar is doing quite well. We aren't sure if "Jaguar vs. Chicken" will make it onto TV any time soon, but it's still fun to see the British brand take the mickey out of Mercedes - it's rare to see automakers go after each other so bluntly in their marketing efforts. Scroll down to watch the video (we've also included a bonus video, Jag's recent "Cat In A Box" spot).

Jaguar's latest beast is the 2018 XJR575

Hot off the rear wheels of the insanely quick XE SV Project 8, Jaguar is back with another pumped-up sedan. It's called the XJR575, and although it isn't as extreme as the aforementioned XE, it still packs a version of the company's 5.0-liter supercharged V8 that makes 575 horsepower and 517 pound-feet of torque. According to Jaguar, that will get the full-size luxury sedan to 60 mph in 4.2 seconds on its way to a top speed of 186 mph. There isn't much on the outside to tell this hot-rodded kitty from the regular XJR. The front bumper, rear spoiler, hood vents, and side skirts are all the same as the lower-powered version. It does come standard with black wheels, but they can also be optioned on a normal XJR. There are only a couple of unique points. One of which is the addition of XJR575 badges. The other is the application of a model-specific paint color. Buyers of the XJR575 will have the option to coat their cats in the Satin Corris Gray seen above, or a hue called Velocity Blue. Inside, seats are upholstered in black leather with red stitching. They feature diamond-stitched panels, as well. In the seat backs, the number 575 is embroidered. The sill plates also feature the XJR575 logo. The infotainment gets an upgrade, too, in the form of a bigger 10-inch touchscreen. Jaguar hasn't announced pricing or availability of the XJR575 yet. However, we will likely know soon, as the company will be revealing some updates for the rest of the XJ line-up for the 2018 model year. We expect to get details on pricing and availability at that time. Related Video:

U.S. issues new tariff threat, this time against British-built cars

WASHINGTON — Britain is the United States' closest ally but their long friendship may be sorely tested as the two countries try to forge a new trade agreement after Britain's exit from the European Union. U.S. Treasury Secretary Steven Mnuchin said on Saturday in London that he was optimistic that a bilateral deal with Britain could be reached as soon as this year. But Mnuchin gave up no ground after a second meeting with his UK counterpart, Sajid Javid. Javid has insisted that Britain will proceed with a unilateral digital services tax, despite a U.S. threat to levy retaliatory tariffs on British-made autos. Mnuchin told reporters after Saturday's meeting that such taxes would discriminate against big U.S. tech companies like Alphabet Inc's Google, Apple, Facebook and Amazon. The UK Treasury declined to comment on the private meeting. The divide highlights the challenges ahead as the Trump administration seeks a new bilateral agreement with Britain, part of a broader push to rebalance relations with nearly all its major trading partners. The stakes are high — British Prime Minister Boris Johnson has pegged the trade deal with United States as a way to ease the pain of breaking with Europe, Britain's largest trade partner. U.S. President Donald Trump, has promised a "massive" trade deal to support Brexit, the product of a populist movement similar to his "America First" agenda. The goodwill and special relationship the two countries have enjoyed for decades may not count for much, experts say. "Trump is not going to be doing Johnson any favors," said Amanda Sloat, a senior fellow with the Brookings Institution in Washington. "He's not going to give him a trade deal without major concessions." Even before the digital tax issue arose, the Trump administration threatened to tax foreign car imports, which could hit British-made Jaguar, Land Rover, Mini, and Honda Civic hatchback cars. Stiff U.S. trade demands include increased access for U.S. farm goods, concessions that will be difficult for Britain's entrenched natural food culture to swallow. The United States also wants Britain to change the way its National Health Service prices drugs and allow in more U.S. pharmaceuticals, which could prove politically unpopular for Johnson's government. Washington's demand that London block Chinese telecoms equipment maker Huawei Technologies Co Ltd for national security reasons could also cloud talks.