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Watch the trailer for Jaguar's short film staring the F-Type and Damian Lewis

Jaguar continues to think well outside of the box when it comes to marketing it's new F-Type, now furthering plans for a short film which highlights the sexy roadster. Desire, featuring Damian Lewis (star of the hit series Homeland), Jordi Mollà (unforgettable in Bad Boys II) and Shannyn Sossamon (that girl you had a crush on for like a month in 2002 after you rented A Knight's Tale), Jaguar is clearly pulling out all the stops for this one. Well, nearly all the stops anyway ­- the "Ridley Scott Associates" billing isn't quite the same has having the man himself, if we're splitting hairs.
The short video below is still just a trailer for Desire - the full film will make its debut sometime in April, we're told. The sketched out plotlines tell us that Lewis' character Clark, "...delivers cars for a living, running into trouble after a chance encounter with a mysterious, young woman (Sossamon) in the middle of a lawless desert." The car looks good, at any rate.
Call us crazy, but the Desire trailer feels an awful lot like a spoof on the cool-but-overly-serious short films that BMW has done in this vein, already. Maybe we're just being cynical? Tell us what you think in comments after watching the clip.

The best cars we drove this year

Six hundred and fifty. That's roughly how many cars pass through the hands of Autoblog editors every year, from the vehicles we test here at home, to the cars we drive on new product launches, testing roundups, long-term cars, and so on. Of course, our individual numbers vary due to several reasons, but at the end of the day, our team's repertoire of automotive experience is indeed vast. But let's be honest, some cars certainly stand out more than others. So as the year's about to turn, and as we're readying brand-new daily cat calendars for our cubicles, our editors are all taking time to reflect on the machinery that made this year so special, with one simple, open-ended question as the guide – a question that we're asked quite frequently, from friends, family, colleagues, and more. "What's the best car you drove this year?" Lamborghini Huracan When I review the list of everything I drove in 2014, picking an absolute favorite becomes almost impossible. I mean, how does one delineate between the joy offered by cars as different as the Alfa Romeo 4C, Volkswagen Golf R, Mercedes-AMG GT S and even the humble-yet-wonderful Chevy Colorado? Okay fine, I'll just pick the Lamborghini. I drove the Lamborghini Huracan LP 610-4 on a racetrack, in the mountains, and along southern coast of Spain. It felt like the king of the car jungle in all of those places, sucking the eyeballs of observers nearly out of their heads as it drove by, and almost melting my brain with its cocktail of speed and grip and intense communication. It feels a little easy to say that the one new supercar I drove this year was also my favorite, but the fact is that the Huracan is one of the finest cars I've driven during my career, let alone 2014. Judge me if you must. – Seyth Miersma Senior Editor Rolls-Royce Wraith There are a couple of ways to look at the question, "What's the best car you drove this year?" In terms of what was so good I'd go out and buy one tomorrow, that'd be my all-time sweetheart, the Volkswagen GTI. Or if I'm just talking about sheer cool-factor, maybe something like the Galpin GTR1, BMW i8, or Mercedes-Benz G63 AMG. But instead, I'm going to write about the sheer opulence of being the best of the best. The hand-crafted, holier-than-thou, shut-your-mouth-when-I'm-talking-to-you supremacy. I'm picking the Rolls-Royce Wraith. I drove the Wraith for a week in April, and was really, really impressed. This car does everything, perfectly.

Jaguar Land Rover said to favor Europe rather than US for new plant

With its plants running at full tilt, Jaguar Land Rover is in desperate need of additional manufacturing capacity. That's led to reports that the Indian-owned British company was looking to join European, Japanese and Korean automakers in America's southern states, all while it opened new plants in the UK and China. The company even announced it would be building the Land Rover Discovery Sport in Brazil. Now, though, reports are suggesting that JLR is looking at Europe for a new facility, rather than the US, with Automotive News claiming the company's execs are eyeing the lower costs afforded by Austria and Turkey. The report cites the Birmingham Post (UK), the broadsheet that's closest to the company's headquarters. According to the original report, labor costs and wage disputes with unions are ruling out another factory in the UK, while those same disputes with labor outfits may also be souring the automaker on a US facility. "At this stage Europe seems more likely than America. The union pay dispute had a big effect," an unnamed source told the Post. "There is a feeling of alienation that has been left over from the way the pay talks were handled." JLR, meanwhile, offered a solid no comment to the Post, with a spokesperson saying, "No decision has been taken on future manufacturing locations. We will continue to evaluate opportunities to increase our manufacturing footprint in the future." Related Video: