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Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.

Jaguar solution to keyless start could save lives

UPDATED: An earlier version of this story indicated the Jaguar keyless start function was meant as a safety feature, when in fact, it is meant as a convenience one and will not work as described if automatic stop/start is not engaged. Today, The New York Times published an article about more than two dozen deaths related to drivers accidentally leaving their cars running, closing their garages and later succumbing to carbon monoxide that flooded their homes. The reason has been identified as "keyless start" features, or proximity entry and push-button start, where owners don't need to physically handle a key or fob to gain entry into the vehicle or start it. It is the latest, and deadliest, issue raised with this system after those related to security and simple inconvenience (for instance, leaving the car at a valet or car wash with the fob in your pocket). From my personal perspective, The New York Times had a rather harsh "evil carmakers" tone throughout the article. This is not a matter of a known faulty component, as with the GM ignition switch recall. This has as much to do with user error where people leave their car without pressing the "off" button and without noticing the engine is still running. About half of the cars in question are produced by Toyota and Lexus, brands that have offered keyless start longer than most. They are also brands with high rates of elderly owners, who seemingly made up a majority of reported deaths and injuries. One fire department in Florida even started a campaign alerting those in the area of the dangers of leaving your car running when it noticed a correlation between an increase in cars equipped with keyless start and calls related to carbon monoxide poisoning. I see several contributing issues at play, most of which go well beyond this particular issue. First is insufficient training of owners by dealers and/or owners not paying close enough attention during this training. Cars are complicated, but you should at least know how basic functions work. Second, woefully inadequate driver training in this country. Third, and with apologies to the AARP, insufficient testing of elderly drivers and/or insufficiently low standards for elderly drivers. If you don't know you have to shut the car off or cannot hear that an engine is running, perhaps you shouldn't be driving. Fourth, re-examining keyless start systems.

Jaguar J-Pace crossover spied with diesel hybrid power

The new Jaguar F-Pace is only now hitting dealerships, but the British automaker is already testing a bigger, higher-end example. Allegedly named J-Pace – tying it to the flagship XJ sedan the same way the F-Pace is to the XF (so expect an E-Pace before too long) – Jaguar's engineers stretched the wheelbase and cobbled together a big CUV from an F-Pace's body parts. The biggest giveaway is on the rear door's cutline. A normal F-Pace's shut line runs right into the middle of the rear wheel arch. But on this mule, the door closes well forward of the arch. Outside the axles, Jag has stretched the front overhang – it's far more prominent with a completely different lower intake – and the super-short rear overhang reinforces the idea that we're seeing a longer platform. While we know the wheelbase is longer than the normal F-Pace, the platform underpinning this mule could go one of three ways. First, in what would probably be the most cost-effective route, Jaguar could simply stretch the chassis underpinning the F-Pace. Second, Jag could mine the Land Rover parts bin for a fullsize platform, perhaps from the Range Rover. It's not a crazy idea, and would open the J-Pace to a more potent line of powertrains – hello 5.0-liter, supercharged V8. Finally, the J-Pace could borrow its platform from the XJ sedan. One reason this mule could be riding on a Land Rover platform is because of its powertrain. According to the vehicle lookup on the British Ministry of Transport's website – see the final slide in our gallery above – the mule's number plates belong to a vehicle with a 2.0-liter turbodiesel engine and an electric motor, a diesel hybrid. The fullsize Range Rover is available in such a configuration outside the US, but it uses a 3.0-liter V6. Clearly, the J-Pace is still very early in its development process. That means we shouldn't count on seeing a production-ready vehicle for quite some time. Our spies point to a 2019 debut as a 2020 model. We'll just have to wait and see. Related Video: Featured Gallery Jaguar J-Pace: Spy Shots View 12 Photos Image Credit: KGP Photography Green Spy Photos Jaguar Crossover Hybrid Luxury