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Is Jaguar's 3 Series-fighter the brand's last chance?

The upcoming line of compact 3 Series-fighters from Jaguar, often referred to as the Jaguar XS, could consist of a sedan, wagon and possibly a coupe and GT model (think BMW 5 Series GT). The car's all-aluminum architecture also will provide the basis for two new sports utility vehicles. Just how important is the much-touted "baby Jag" project to parent company Jaguar Land Rover? A JLR executive reportedly says the brand's survival is directly linked to the success of the XS, codenamed X760, Autocar reports.
The brand's survival is directly linked to the success of the XS.
"If the X760 fails, it will probably be the end for the [Jaguar] brand," the executive says. But Adrian Hallmark, Jaguar's global brand director, claims Jaguar will "build the most advanced, most efficient, most refined car in that [compact luxury sedan] segment. Not almost as good as, but better than the best in the world."

Daily Driver: 2015 Jaguar XJL AWD

Daily Driver videos are micro-reviews of vehicles in the Autoblog press fleet, reviewed by the staffers who drive them every day. Today's Daily Driver features the 2015 Jaguar XJL AWD, reviewed by Seyth Miersma. You can watch the video above or read a transcript below. Watch more Autoblog videos at /videos. VIDEO TRANSCRIPT: [00:00:00] Hey everybody, it's your old pal Seyth here with Autoblog. I am in the 2015 Jaguar XJL. That L is for a long-wheelbase. The engine powering this car is the 3.0-liter supercharged V6. My cameras inside probably didn't pick up a lot of that, but the supercharged 3.0-liter does have a nice little growl to it, especially in sport mode [00:00:30] where I'm staying higher in the rev range. It doesn't have that same big, luxurious, meaty, whoofly V8 sound as the naturally aspirated 5.0-liter used to. At 340 horsepower, 332 lb-ft of torque, this engine has everything that you need. I think that they say the 0 to 60 time is around six seconds. Frankly, the car feels a little bit faster even that that. Again, we're talking about a large long-wheelbase car here. What's particularly interesting and [00:01:00] relevant to the weather that you see behind me right now, is that this car is not rear-wheel drive. It is in fact all-wheel drive. Even going into this, knowing obviously that I was in an all-wheel drive car, the first drive really reveals it to handle a lot like a rear-wheel drive vehicle. That's appropriate. That's what you want in a car of this class. Something very luxurious and that has a reputation built on sporting dynamics as opposed to sort of just comfort and refinement. [00:01:30] Jaguar's goal with an all-wheel drive system like this is to make the car still feel very much like a rear-wheel drive vehicle but give you just enough ability to be able to pull out of a corner smartly when the grip is a little bit lower than you'd expect it to be. Obviously if there's some snow on the ground, that's a helpful thing. Or on a day like today, when I'm coming out of a corner on a slightly slippery road, being able to put the power down is advantageous. To be honest, so far the application has been really seamless. The power seems to be [00:02:00] flowing from the engine just to the rear wheels. I feel like I'm getting a little bit of assist, right now I'm entering a corner at a moderate speed and not really slipping at all. It feels like a rear-wheel drive car. I've always loved this XJ.

Freelander name making jump from old Land Rover model to new EV brand

The Jaguar Land Rover House of Brands is about to grow by one. JLR signed a Letter of Intent to license a new brand called Freelander to its Chinese joint-venture partner of 12 years, Chery. For those who missed it, Land Rover sold a compact four-wheel-drive model called the Freelander or LR2, depending on market and generation, from 1997 to 2015. The Freelander didn't get the best press, but that didn't stop it from being popular because, before the Evoque, it was the least expensive way to get into something bearing the green oval. The moniker's rebirth will also apply to "mainstream" products, this time pure-electric vehicles outside of JLR's or Chery's current lineups. What's more, the Freelander range won't be limited to China, although JLR wouldn't say how long it would be before international markets could expect Freelander arrival.  They new cars will be designed by teams from both automakers and sit on Chery's E0X battery-electric architecture. Car News China reports that the E0X can support an 800-volt architecture, Level 3 autonomous driving, and air suspension setups. The platform also plays nice with range-extended EVs, a powertrain type enjoying the same upswing in popularity over there as in other markets. Autocar writes that extended-range EV sales from January 2023 to September 2023 rose 157% over the same span in 2022. Chery's Luxeed R7, above, sits on E0X bones. The Luxeed R7 EV comes in single- and dual-motor variants from 288 horsepower to 489 hp, and offers a maximum range of 531 miles on the Chinese cycle. Previous to this new announcement, Chery said it would also share its M3X platform with the Chery Jaguar Land Rover collaboration, the vehicle structure said to have been developed with Magna International. The M3X is suited to internal combustion and PHEV powertrains. JLR's press release specifies that for now, Freelander will be "an advanced portfolio of electric vehicles," so it's possible future Freelanders will expand powertrain options once the electric lineup gains momentum, or the M3X might be applied to a different set of products.