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Jaguar Land Rover calling in 100k vehicles in three separate campaigns

Jaguar Land Rover is recalling an estimated 104,114 vehicles in three separate campaigns in cooperation with the National Highway Traffic Safety Administration. The largest of them affects Range Rovers made between April 15, 2005, and September 4, 2012, covering 74,648 units in America from the 2006 to 2012 model years. In those affected vehicles, the front brake hose could rupture, leaking brake fluid and decreasing the capability of the brakes to, you know... stop the vehicle. In a similar but separate recall, subsequent Range Rovers from the 2013 and 2014 model years (manufactured between August 16, 2012, and January 8, 2014) are also being recalled for a brake issue – this time due to the incorrect routing of the brake vacuum hose. The issue could wear down the hose and disable the power assist, again impeding the brakes from properly functioning. This second recall also affects the 2014 Range Rover Sport (specifically those manufactured between May 7, 2013, and January 8, 2014), affecting 24,679 units between both models across the United States. A third smaller recall concerns the 2012-2015 Jaguar XK – namely those built between March 4, 2011, and March 20, 2014. This campaign involves the front side parking lamps, which might switch off after about five minutes, in contravention of federal standards. As such, an estimated 4,787 units are being called in. In all three cases, owners of the affected vehicles can expect to hear from their local dealer to arrange to bring in their wayward British luxury vehicles to have the relevant issue fixed. RECALL Subject : Front Brake Hose(s) may Rupture Report Receipt Date: JAN 27, 2015 NHTSA Campaign Number: 15V039000 Component(s): SERVICE BRAKES, HYDRAULIC Potential Number of Units Affected: 74,648 Manufacturer: Jaguar Land Rover North America, LLC SUMMARY: Jaguar Land Rover North America, LLC (Land Rover) is recalling certain model year 2006-2012 Land Rover Range Rover vehicles manufactured April 15, 2005, to September 4, 2012. One or both of the flexible front brake hoses may rupture causing loss of brake fluid. CONSEQUENCE: If one or both of the flexible brake hoses fails, the vehicle may require a longer distance to stop, increasing the risk of a crash. REMEDY: Land Rover will notify owners, and dealers will replace the left and right front brake hoses, free of charge. The recall is expected to begin March 13, 2015. Owners may contact Land Rover customer service at 1-800-637-6837.

Jaguar F-Pace SUV teased on YouTube [UPDATE]

UPDATE: Stuart Schorr, Jaguar Land Rover North America's VP of communications, reached out and explained that the Detroit section of the F-Pace video was recycled from the car's confirmation announcement at the 2015 North American International Auto Show, shown here. "There is 100 percent no subliminal message and Frankfurt is the debut location," Schorr told Autoblog. The story has been edited to reflect this information. With the Jaguar F-Pace slated to debut in less than 90 days, at the 2015 Frankfurt Motor Show, the teasers are starting to ramp up. That means videos like this, featuring Jaguar design master Ian Callum, which give us short, sweet peeks at the British brand's very first crossover. The big teasers come in the form of Callum's drawings of the F-Pace, combined with short clips of its headlights and taillights as it zooms around the streets of downtown Detroit. That said, none of the images shown are so dramatically different from the C-X17 Concept, the vehicle that previewed the production model and makes an appearance here. We aren't really sure why the Motor City features in the teaser, considering the F-Pace is being unveiled in Germany, but one of the final sequences sees a set of taillights streak past Cobo Center, home of the annual Detroit Auto Show. It's a weird decision to be sure, and leaves us wondering just how much truth there is to reports of the Frankfurt debut. Why would Jag make such a decision if the D weren't going to play some role in the car's future? Take a look at the video up top, and let us know what you think of Jag's first F-Pace teaser. Is there any particular design detail we missed? What do you think of the potential Detroit connection? Head into Comments and let us know.

Jaguar F-Type meets America in first TV spots

With its new "Your Turn" global ad campaign, Jaguar has introduced its 2014 F-Type to the world of broadcast media. The effort takes aim at the monied 25-54 demographic, which makes sense of Jaguar recently shacking up with the 2013 Playboy Playmate of the Year Raquel Pomplun and San Francisco NFL quarterback Colin Kaepernick. You'll also be seeing the new roadster on ESPN's SportsCenter, late night ABC talk show Jimmy Kimmel Live, the USA Network show Covert Affairs, the Sundance Channel and theaters, magazines and everywhere digital. On top of all that, a social media campaign includes a contest called #MyTurnToJag that will reward four winners with a custom drive in the new convertible.
You'll find the first two spots below, along with a press release on the roaring red marketing onslaught headed your way.